A unified digital foundation.

The key to delivering optimal customer experiences.
Your marketing deserves more than digital duct tape. See how a unified digital foundation can give you a competitive edge. Read The Blueprint Redefined 
 
 
The challenge
 

Keeping up with your customers. 

The market is growing, changing, quickly expanding. And you’re wondering how to keep up. The struggle to keep customers engaged and convert interactions to transactions is real. You’re leaving relationships and sales on the table and you’re not sure how to get ahead. If you’re like most modern marketers, you’ve probably found yourself saying things like:
 
“I can’t seem to deliver the personalised experiences my customers demand.”  
You may have a wealth of customer data and information stored across your organisation, but you need a better way to gather it together and analyse it effectively.
 
 “I need a better way to manage my content across different channels.”
Your organisations are so siloed that content is losing effectiveness as it is filtered to different platforms. 
 
“I’m unable to make changes in real-time.”
Building a new marketing campaign takes so much time that it’s hard to respond to unexpected events or take advantage of newly trending topics. You want the tools to make real-time offers and to automatically transfer marketing dollars to the best performing content. All of this will mean a better experience for your customers. 

Top 6 roadblocks to delivering the best customer experience:

Incomplete view of your customer due to disparate data systems.
Incomplete view of your customer due to disparate data systems.
Unable to get analysis to form customer personas.
Unable to get analysis to form customer personas.
Siloed organisations that don’t consider the entire customer journey.
Siloed organisations that don’t consider the entire customer journey.
No real-time customer insights.
No real-time customer insights.
Need a single repository for content marketing assets.
Need a single repository for content marketing assets.
Having to rely on IT to launch or revise digital marketing initiatives.
Having to rely on IT to launch or revise digital marketing initiatives.
71%

"71% of digital marketing professionals say that optimizing the customer journey will be very important to business growth over the next few years."

Adobe 2017 Digital Trends report
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The solution

Master the complex with a digital foundation.

 
Disconnected Digital Foundation vs. Unified Digital Foundation.
A disconnected digital foundation is made up of disparate applications working independently of each other. As your company grows and adds digital products to its workflow, a disconnected digital foundation keeps you muddled in the same old challenges and leads to frustration and missed opportunities. 
 
A unified digital foundation is made up of products designed to communicate and work together. As your business grows and adds applications, your base simply expands into an even larger interconnected network of data sharing and management. No re-platforming or allocation of scarce IT resources required. 
Though addressing every customer need effectively can seem overwhelming, a unified digital foundation makes it possible by allowing your company to:
LEARN about your audience and their interests.
LEARN about your audience and their interests.
ENGAGE customers through personalised marketing messages.
ENGAGE customers through personalised marketing messages.
CREATE relevant, cross channel digital experiences.
CREATE relevant, cross-channel digital experiences.
FOCUS on marketing instead of IT administration.
FOCUS on marketing instead of IT administration.
Chris Nguyen

Digital Foundation = The technologies your business uses to organize, collect, store, and analyze data; create and publish content; and manage content across digital and offline channels.

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The Adobe advantage

Building your digital foundation with Adobe.

Adobe products allow you to build a unified, secure and scalable digital foundation. Our applications are built on a cloud-based infrastructure supported by expert dedicated resources. 

Tools like content authoring and delivery, personalisation and analytics deliver impactful digital experiences. 

Adobe templates and web components allow you to create engaging cross-channel digital experiences and streamline the process of assembling resources, optimising content and measuring results within the same user interface. 
 
Because we want the Adobe customer experience to be just as great as the experience you work to give your own customers, we provide your business with an Adobe cloud hosting and technology expert to help you every step of the way. They’ll be a single point of contact trained to understand your needs and they’ll help you to maximise the impact of your digital foundation. 

4 things you can do with a unified digital foundation:

Increase conversion across existing and emerging channels.

 

Increase conversion across existing and emerging channels.

Raise loyalty by understanding your customers better.

 

Raise loyalty by understanding your customers better.

Reduce costs of delivering experiences while enjoying higher ROI on digital marketing investment.

 

Reduce costs of delivering experiences while enjoying higher ROI on digital marketing investment.

Deliver security and service.

 

Deliver security and service.

An Adobe-powered digital foundation offers:

  • Cloud-based infrastructure
  • World-class data security*
  • Unified platform of easy-to-use applications
  • Content authoring and delivery
  • Digital asset management
  • Cross-channel campaign capabilities
  • Audience profiling and segmentation
  • Personalisation tools
  • Analytics and data management
  • Templates
  • Web components
  • A personal Adobe cloud hosting and technology expert
Adobe’s Cloud security is certified to comply with:
 
*Adobe’s Cloud security is certified to comply with:
The Federal Risk and Authorisation Management Programme (FedRAMP)
The Health Insurance Portability and Accountability Act (HIPAA)
The Gramm-Leach-Bliley Act (GLBA)
ISO 27001
SOC 2
The Safe Harbour principles
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Customer story

PHILLIPS
Real business, real results.
By building a digital foundation from the ground up with Adobe, Philips now has centralised management of all its channels. When updates need to happen, no page is left behind and customers reap the benefits as they enjoy simple, personalised experiences.

Joost van Dun

“Our choice to adopt technologies like those from Adobe was the smartest choice we made, especially as we work to serve diverse customers worldwide.”

Joost van Dun
.Com Manager, Corporate Experience, Philips

With an Adobe-powered Digital Foundation, Philips is able to:

  • Maintain 1 million pages of content in 38 languages
  • Automatically update more than 30,000 product profiles every day
  • Reduce turnaround times for web page language translations by 75%
  • Cut overall translation management costs by 90%
  • Increase number of pages viewed on mobile devices rose from 15% to 50%
  • Support 1.4 billion annual visits to its website

With the right foundation our customers succeed.

Adobe powers the digital foundations for hundreds of companies just like yours. Our customers outperform the competition and are at the forefront of business success and customer experience innovation. Say goodbye to the days of drowning in data and fighting disparate systems.
You have a complete view of your customers and can personalise their experiences.
You easily make changes in real-time.
You manage content seamlessly across all your digital channels.
You manage content seamlessly across all your digital channels.
You easily make changes in real-time.
You have a complete view of your customers and can personalise their experiences.

Create a Digital Foundation.

Engage more customers, increase conversions and propel your organisation to greater business success.