The smartest tech companies use customer intelligence.

Tech companies need to deliver amazing experiences to diverse audiences in real time. It requires analytic capabilities that provide a holistic view of customers with real-time data and machine learning capabilities. To help, we’ve gathered resources you can use to build and improve your customer intelligence.
 
 
 
Navigate to higher ROI with Account-Based Marketing.

Navigate to higher ROI with Account-Based Marketing.

Today’s tech marketers face more competition and more complex sales cycles, with less budget. Account-based marketing (ABM) can help. Learn how ABM helps you to find the right leads, provide the right experience and demonstrate the right business value.

When data is integrated, engaging experiences flow.

Even the best marketers struggle to blend the digital and physical worlds together. But creating personal and relevant experiences that pull from every customer interaction is doable. Read our guide, The Art of Integration, to learn how to turn your online and off-line interactions into seamless experiences.
When data is integrated, engaging experiences flow.

Put the power of the machine to work for you.

Put the power of the machine to work for you.

By combining innovative technology and massive datasets, you can tell more meaningful stories, create more personal experiences and make deeper human connections. Read our guide, Man and Machine, to understand how predictive marketing can work for you and to learn best practices for getting started.

See how our customers succeed with customer experiences.

T-mobile
T-Mobile ditches contracts and uses Adobe Marketing Cloud to deliver the experiences customers want.
Ferguson
Leading plumbing, PVF, HVAC and waterworks distributor masters website testing and optimisation.

Adobe can help.

 
Explore our integrated solutions to find everything your business needs to deliver amazing experiences.

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Analytics

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Manager

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Stand out through exceptional experiences.

Become an experience business in tech.
 
Become an experience business in tech.
Building a digital foundation in tech.
 
Building a digital foundation in tech.