Gather disparate data into integrated customer profiles.

Bring all the information you have about a customer — both online and off-line — together in one place. That way, you can build truly personalised messages that get noticed.

Unify customer data

Track every interaction from both online and off-line channels and merge it into a single profile.

Personalised marketing

Utilise customer data to create successful cross-sell, up-sell and loyalty programmes.

Adobe Marketing Cloud integration

Leverage all eight Adobe Marketing Cloud solutions to collect customer data and create master marketing profiles.

LA Kings win over fans with a slapshot strategy.

Using Adobe Campaign, the LA Kings created a single, 360-degree view of fans, increasing online season ticket renewals by 10%, while maintaining a low budget.
 
“Adobe’s open API was crucial to integrating disparate data sources and better understanding our fans. Plus, we knew the platform could support our increasing marketing sophistication over time.”
 
— Aaron LeValley, director of CRM, LA Kings
 

3 ways to combine anonymous and
 authenticated data. 

 

See integrated customer profiles in action.

See how efficient it is to create one-to-one messages across online and off-line marketing channels.