Hit the bull's eye. Every time. With every segment.

Identify customers more effectively across all your channels with integrated customer profiles and customised segments. When you know your customers, interests, demographics and channel preferences, it’s easier to create personalised experiences that get noticed.

Visual segmentation tools

A single visual environment seamlessly brings together channel workflows and targeted segmentation, so you can easily build personalised customer journeys.
 

Dynamic list selection

Your contacts are automatically added or removed from segments in real time as customer profiles change, allowing you to adjust strategies on the fly.
 

Integrated customer profiles

Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalised offers as your customer’s preferences change.
 

Experience the culture of success with cross-channel campaigns.

Fnac, a leading French retailer of cultural and technology goods, uses Adobe Marketing Cloud for managing, optimising and analysing its online and off-line cross-channel marketing campaigns to each customer segment.
 
“Providing highly personalised communication has tripled our return on investment.”
 
— Alexia Jubert, multichannel direct marketing manager, Fnac
 

Customer loyalty begins with trust and ends with ROI.

Join Adobe, Peppers & Rogers Group and 1to1 Media for The Impact of Personalisation and Trust on Customers’ Wallets, an on-demand webinar that discusses tangible ways to advance your personalisation efforts.