No test anxiety here. Just profitable answers.


Test combinations in real time and pick the winner.

Quickly discover which offers, experiences and messages truly engage your visitors. Adobe Target removes the coding and set up hassles of A/B testing, so it’s easy to see your visitors’ responses to content variations in real time and instantly adapt your site to meet their needs.

A/B testing like you never imagined.

Testing doesn’t have to be a struggle. With the right tools your testing can be set up with ease. And it can quickly give you the critical information you need to get the right content to the right audiences — straightaway.
Easy step-by-step test
Follow the guided test set up for A/B testing. Implement tests with single-line-of-code manipulation or regional mbox or both — it’s up to you.
Optimised content in one click.
Push the best performing content to audiences or set a test to self-optimise and automatically deliver winning content in real time.
Multipage and cross-channel testing
Implement flexible test elements and have the option to link multipage tests across web pages and multiple channels.
Your interface, the way you want it.
Filter by segment and set reports to include customised graphs and daily breakouts. Adobe Target offers many options to customise.

See how it’s done.

See how AOL used online testing and optimisation to dramatically boost activations.

Symantec doubled upsell results using Adobe Marketing Cloud to optimise landing pages.

Test to know. Continually optimise to grow.

Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization.