Get up close and personal with automated personalisation.


Target effortlessly. Without rules.

Deliver personalised content based on real-time data, without setting up a single targeting rule. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload.

Features of automated personalisation.

Individual visitor targeting
Unique profiles, built on visitor data and click scoring, allow the Adobe Target engine to serve personalised content based on past, current and changing interests.
Real-time insight
Keep tabs on your campaign from the moment you launch it and use insights from algorithms to create news ones that are targeted and segment-based.
Self-learning target engine
Continually and automatically make associations with various events and differences between predicted and observed responses.
Visual personalisation
Use the easy, step-by-step set up to create content options for automated targeting activities. Choose the algorithm to define the metric or goals.

See how it’s done.

Get the Forrester report Advance to Next-Generation Personalisation.

Compare the top online testing vendors and see why Adobe is a leader.