With mobile optimisation, data works better, stronger and faster.

 

Get personal with your mobile customers.

Deliver the personalised experiences mobile audiences demand. With Adobe Marketing Cloud, you’ll know where your customers are located, what they’re doing and what they want — so you can quickly deliver the right content to the right device at the right time.

Features of mobile optimisation.

A/B and multivariate testing
Test content in mobile apps and websites to identify the most effective mobile campaign offers.
Advanced targeting capabilities
Target mobile audiences by device type, operating system, screen size, geolocation or profile (whether anonymous or registered) to deliver the best experience.
Automated content recommendations
Easily create, test and manage automated recommendations for promotions such as cross-sell or upsell within mobile apps or sites.

See how it’s done.

Accelerate your online sales with mobile-optimised solutions.

Get the Forrester 2014 Mobile Trends for Marketers report.

Learn marketing strategies for the mobile landscape.

The ins and outs of mobile.

We’ve summarised the findings of our 2016 Adobe Digital Marketing Survey in our guide, Four Essential Elements for Digital Maturity.