Adobe Primetime video streaming platform
Powering premium viewing experiences for every screen.
Digital television experiences built with Adobe Primetime bring together everything you need to deliver premium video experiences — from live and linear to on-demand content — at massive scale.
Primetime also reduces operational complexity with support for HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) workflows that target all platforms with the most responsive, content-protected, high-definition experience available. And with support for HTML5 desktop and web browsers, iOS, Android, IP set-top boxes, and connected devices such as Apple TV or Xbox, developers can shorten ramp-up times to address new platforms.
Read on to get a brief overview of Adobe Primetime. You’ll learn about the key capabilities and the business problems they solve.
Primetime capabilities solve real business problems.
The four main capabilities of Adobe Primetime were created with real business problems in mind. Primetime TV Software Development Kit (TVSDK), Digital Rights Management (DRM), dynamic Ad Insertion, and Recommendations help broadcasters, cable networks, and service providers create and monetize engaging, personalized viewing experiences.
1. Publish in a fragmented market with quick turnarounds.
In the past, operators and programmers were forced to build their own online video systems by assembling apps and services from multiple vendors. And with the fragmented market for online video — different operating systems, browsers, and mobile devices — it consumed a lot of time and money.
Primetime TVSDK helps developers build players that provide consistent, top-quality video playback on any IP-connected device. Primetime also allows brands to test for performance and feature differences across all platforms, including HTML5 playback.
2. Engage viewers with personalized experiences.
To increase customer loyalty and satisfaction, you need to deliver personal viewing experiences. Doing that requires knowing all your customers’ favorite devices, what time they like to watch, and where they’re watching. You also need to know the length of ads your viewers are willing to tolerate.
Primetime Recommendations leverages a massive data repository and industry-leading personalization algorithms and offers a scalable infrastructure to conduct A/B testing to further optimize the viewing experience. That way, you can keep improving your customer experiences based on real feedback.
3. Protect premium content across devices.
With premium content, protecting against piracy is more important than ever. Already valuable content will become even more valuable with the eventual shift to Ultra HD and 4K quality TV screens. With devices fragmentation and varying requirements for protection, the dependencies lie on hardware manufacturers themselves and the DRM policies that are enforced.
Primetime DRM makes it easy to add multiple DRMs to your workflow. It provides the highest level of protection available on each platform, leading to favorable terms when licensing content.
4. Deliver advertisements in a 1:1 world.
Video advertising has evolved from simple pre-rolls to mid-roll and post-roll ads inserted multiple times within a full-length episode. It’s difficult to effectively insert video ads with no buffering between content. It’s even more difficult to effectively monetize online videos with personalized ads while sharing revenue between operators and programmers. As broadcasters repurpose linear TV programming for IP-enabled devices and HTTP delivery, these issues are more important than ever.
Primetime Ad Insertion manages targeted ad replacement within these linear streams, which makes it easier to maximize its value. Primetime provides the tools that operators and programmers need to deliver targeted advertising at massive scale, with interoperability across third-party ad servers.
No platform too challenging.
Primetime helps developers reach virtually every device and platform, from major brands like Android and Apple to other devices, such as those based on the Reference Design Kit (RDK), Xbox 360, Xbox One, and Smart TVs like LG and Samsung TV.
Primetime Browser TVSDK.
With Primetime Browser TVSDK, Adobe uses its video solutions expertise for the open HTML5 standard, which covers the use of Encrypted Media Extensions (EMEs) to control the playback of protected content and Media Source Extensions (MSEs). Programmers and operators benefit from more standardized formats for delivering protected audio and video. And developers benefit from easier and faster cross-platform development by using the common web stack along with the EME APIs.
Android mobile devices and connected TVs.
Different Android devices use different chipsets, each with different specifications for video profiles, drivers, and CPU capabilities. And the installed base is fragmented between different versions of Android, which makes consistent video challenging.
Fortunately, Primetime provides a single, consistent implementation for problem-free video playback on Android devices. This failure-protection mechanism for Android uses heuristic data about chipset, device, firmware versions, and failure rates.
Apple mobile devices, tablets, and Apple TV.
Apple iOS devices present another set of challenges. Native iOS applications must use the native HLS video stack from Apple, which provides a single HLS video decoder. This makes ad insertion and DRM difficult. Although video is rarely viewed over cellular connections, Apple strictly enforces the video guidelines for cellular and will block an app’s approval on this basis.
However, TVSDK on iOS supports FairPlay Streaming HLS in apps. It provides unique technology for client-side content and ad splicing that uses the native HLS video stack from Apple. It complies with Apple’s App Store guidelines and uses Apple-approved hooks in the native video player to manage ad insertion and DRM. All features are built on top of the iOS AVPlayer, which makes it easier to migrate applications built on AVPlayer to the Primetime TVSDK.
Based on Adobe’s 15+ years of online video experience, Primetime is built on top of an industry-leading video engine optimized for high-quality playback on every platform.
Forget about tracking platforms, browser versions, and the latest mobile devices. Now you can focus on creating excellent user experiences.
With Adobe Primetime, you get top-quality video playback across every screen. A robust heuristic engine for reliable playback. Powerful, smooth trick play with multiple bitrate logic. In-depth documentation and samples. And a customizable player, so you can customize the solution to fit all your business needs.
In short, Primetime is designed to be future-proof — ready for today’s needs and adaptable for tomorrow’s innovations.
To dive deeper into the capabilities of Primetime, including platform support, read the full paper.