Put your marketing to the test. Finding Eureka: The new science of online testingDownload the report ›
 
 
Provide a journey your customers will want to finish.
 
 
As a marketer, you’re constantly optimizing the customer experiences to try to lower abandon rates and improve conversion rates. Chances are, you spend way too much time and money adjusting your home page without really having a clear view of performance. You’re expected to know the best combination of offer and ad layouts to help customers progress through the funnel to conversion. And your executives are frustrated with the inability to tie the buyer’s journey to KPIs.

 

Experiment with every experience.

Adobe can help

 

 
You work with a budget and need to get the most out of it. You have multiple pages, processes, and offers to evaluate and improve. To know what’s working best, you need to be able to experiment with different customer experience variations so you can improve conversion rate and ROI.

 

Adobe Target

Adobe can help.
 Adobe Target helps marketers optimize experiences against KPIs during every step of the customer journey.It gives you all the testing and targeting tools you need to conduct experiments — across channels — with all your customer experiences. From landing page copy to mobile app experiences, Target makes it easy to see how to improve your conversion rates.
 

 

More insight. More ROI.

Adobe can help

 

It’s important to know as much as you can about your customers and how they interact with your brand, so you can deliver optimal experiences that lead to conversion. You have data from several different sources that you need to combine to understand thecomplete story. You then need to tie it all back together and show executiveshow everything is performing.

 

Adobe Analytics

Adobe can help.
 Adobe Analytics collects data and provides insights into customer interactions across mobile, web, and other marketing channels. With Analytics, you can understand which marketing channels are working so you can deliver better experiences to higher-valued customers and improve your marketing ROI.
 

 


 

Optimize every customer experience. Increase conversion rates.

Why Adobe?

Digital technologies have forever changed marketing and the expectations surrounding it. Your customers expect you to know them, and your executives expect you to show them results. Adobe Marketing Cloud gives you everything you need to dig deep into the data so you can get the most out of your insights. It’s a set of integrated solutions that work together to help you easily create tests and execute on ROI. We help you optimize experiences throughout the entire customer journey so you can get the right content to the right customers and increase conversion rates.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Marketing Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.
 
Data alone won’t help you. Understanding it will.
Read Nine Common A/B Testing Pitfalls and How to Avoid Them to learn how to get better results from testing and achieve greater ROI.
 

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.