With Adobe® Services for AdLens™, highly trained services personnel will work with you to translate your business requirements into superior digital marketing performance. They'll help you get the most from AdLens in areas such as determining keywords, creative, and performance goals — or even provide full management of your digital marketing campaigns.

Digital advertising challenges

Sometimes, you just can't do it all on your own, even if you're using the leading digital marketing solutions. Time and resource constraints and the need to improve areas of expertise within your team present ongoing challenges.

Solution

Get industry-specific best practices and strategic consultation for your business. Adobe's online marketing experts provide daily campaign execution and weekly performance reports to help you meet your business goals, using statistical modeling and data mining. If you don't require full-service support, Services for AdLens scale to meet your needs, including services focused on optimization, training, certification, or support.

Resources

Adobe helps Blue Nile scale its search campaigns nationally and internationally.
Read the case study ›

Search, mobile, and Facebook spending continues to pay off.
Download the Q1 digital advertising report ›

Benefits
Features

Digital marketing analysis to help you define, develop, and execute your digital advertising strategies
Combined expertise in campaign building with insights into online marketing optimization
Training and support for your team

Adobe AdLens service teams will work to understand your needs, match your business goals to optimization techniques, and develop advertising strategy. Services offered include:

Digital advertising strategy:

Performance optimization
90-day strategic planning
Simulations
Cross-channel analysis
Cross-channel attribution
Daily and weekly reporting
Weekly status and strategy calls
Quarterly onsite review

Campaign optimization across channels or channel specific:

Search

Account restructuring
Landing page optimization and testing
Keyword expansion and pruning
Match-type optimization
Geo-targeting
Ad copy development, testing, and optimization
Daily and weekly reporting

Display

Display retargeting
Ad testing (size, publisher, vertical, ad type, ad rotation)
Creative message testing
Audience segment creative testing
Frequency capping
Third-party data analysis and targeting
Daily and weekly reporting

Social

Creative testing and execution
Audience segmentation and testing
Interest target development

Technical support:
Training — The AdLens training group provides onsite training and web-based seminars, as well as hands-on training. Campaign operation will be handed over to your team once the account is up and running. Online help is also available throughout the platform.

Certification — The AdLens certification program covers cutting-edge marketing topics such as search, display, social, portfolio theory, and optimization, as well as AdLens product-specific features.

Global unlimited support — With support teams in the United States, United Kingdom, and India, you can get unlimited access to tech support for critical issues 24x7 from a dedicated support telephone line. For noncritical issues, you can email the support team or submit a service ticket.