Adobe AudienceResearch
Entice advertisers and publishers with audience insight
Adobe® AudienceResearch provides publishers with certified metrics, enabling insight into audience size and engagement for websites, mobile applications, and digital magazines.
Digital marketing challenges
To attract advertisers, publishers must present the most compelling and accurate view of their audience. Typically, panel-based data has been the norm for digital publishers. The methodology behind panel-based data, however, is out of date and creates issues pertaining to accuracy, consistency, and transparency.
Solution
Leveraging the data from Adobe SiteCatalyst® installations, Adobe AudienceResearch certifies the quality of the data and delivers accurate and consistent reporting in real time through relationships with the Media Rating Council (MRC) — the leading digital auditing service — and the Interactive Advertising Bureau (IAB), which drives industry guidelines for audience measurement.
Benefits
Accurate
Better representation of your audience using metrics generated by counting all relevant traffic and engagement.
Comprehensive
Spanning screens, covers the long tail, including mobile and digital magazines.
Consistent
No adjustments to methodology or metrics. Publishers have even footing while competing for advertising budgets.
Credible
Process for creating metrics held to the highest standards by MRC, IAB, and others.
Transparent
Opt-in, with no ambiguity in counting methodology. See actual audience and engagement data.
Real time
Updated data available daily; no waiting after the end of the month to receive calculated panel data.
Learn more about the privacy practices of Adobe AudienceResearch.
