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LA Kings
“The L.A. Kings have been able to increase revenue, retention and fan loyalty — and do so while maintaining an efficient, lean marketing team.”
— Aaron LeValley, director of CRM, L.A. Kings


Digital marketing insights, expertise and inspiration for and by marketing leaders.
The Chief Marketing Technologist: Luxury or Necessity?
Test And Learn To Move Beyond A
Campaign Mindset
Looking Back, And Ahead, At The Move Toward An ‘Internet Of Me’
Looking Back, and Ahead, at the Move
Toward an “Internet of Me.”
Can Your Content Make It on Mobile?
Can Your Content
Make It on Mobile?