Adobe® Genesis™ gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. It automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.
For marketers, there has been no standard solution to measure and optimize performance across different applications, such as email, ad serving, and site search. Data from online marketing applications is fragmented, preventing online marketers from fully optimizing campaign and conversion performance.
Adobe Genesis automates the integration among Adobe and partner online marketing applications. Genesis integrates with more than 500 technology partners and 50 Adobe technology–based accredited integrations.
Interactive drag-and-drop interface to enable prebuilt integrations
Dynamic segmentation and remarketing