Digital Publishing Suite Webinars
DESCRIPTION
In this webinar series, learn how companies can use Adobe products to enhance their business strategy. You will also have a chance to ask them questions in these live, online sessions.
TOPICS
What it Takes to Build a Top-Rated App
Thursday May 31, 2012 at 1:30pm Pacific
What makes a great app for your business? How can you leverage interactive features such as social sharing to monetize your digital publication? What functionality should your app include to enhance the reader experience and increase consumer and advertising dollars?
Join us for a live chat with Rebecca McPheters, Founder & CEO of McPheters & Company, to learn best practices for creating and monetizing tablet publications. McPheters & Company has tracked and reviewed over 3,500 magazine and newspaper apps for its iMonitor report, evaluating publications using more than 100 discrete variables. Based on this rigorous assessment, McPheters knows which publishing apps are seeing success in this growing industry - and which are faltering. Join us for a webinar designed exclusively for Adobe Digital Publishing Suite LinkedIn members and learn techniques for refining your digital publishing strategy.
McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics. Much of their work relates to the expansion of traditional media brands across evolving platforms. Rebecca can be reached at RMcPheters@mcpheters.com
