Adobe Success Story

Strategic marketing for tourism

Tourism marketing firm uses Adobe CS5 and CS Review to save time and work more effectively with clients and partners

Travel meets technology
From cruises and expeditions to educational tours and relaxing getaways, picturesque travel destinations are abundant in the South Pacific. Tourism Strategies, a specialized communications consultant for the tourism industry in Australia and the South Pacific, works with travel companies to promote the unique and exotic travel opportunities in the region.

Tourism Strategies uses Adobe CS Live, a set of online services that integrate with Adobe Creative Suite 5 software, to work more effectively with clients and partners in the travel industry. A key component of CS Live is Adobe CS Review, a service that lets Tourism Strategies instantly connect with clients from within Adobe InDesign CS5, and other Adobe applications, to share marketing materials during the design phase. After the design is finalized, Tourism Strategies converts the InDesign CS5 file to a high-resolution PDF for final sharing and approval via Shared Workspaces in Acrobat.com, also part of CS Live.

Streamlining the creative review process with Adobe CS Review
Prior to using CS Review, Tourism Strategies’ design review process frequently involved sending creative drafts via e-mail to clients and partners located throughout the South Pacific and waiting for them to send back edits and markups. Large file sizes often bogged down e-mail systems, significantly slowing the process.

With CS Review, Ian Marshman, founder and owner of Tourism Strategies, can send clients a link to access creative pages in process, enabling everyone to log on and incorporate design feedback directly into online versions of their InDesign CS5 files. Feedback can then be viewed back in the InDesign CS5 source file. This direct access simplifies the collection of feedback by keeping it within the context of the InDesign CS5 application. A process that previously took as many as three days has been reduced to a matter of hours. “With Adobe CS5 and CS Review, we can shave days off of our design review and approval cycles, completing marketing materials for our customers faster than ever,” says Marshman.

For Tourism Strategies, CS Review is an indispensable part of the creative process. From working closely with clients on selecting images for their marketing materials to addressing copy edits, CS Review offers Tourism Strategies and its clients a simplified, seamless platform for integrated collaboration and communication.

“Travel agencies are accustomed to working with online systems, so using CS Review was a logical choice,” says Marshman. “Adobe CS Live services let us stay focused on what’s really important — working closely with our clients to deliver high-quality, impactful work.”