Capture profile data from every solution. Use it in Target.

Adobe Target lets you harness the power of Adobe Marketing Cloud by collecting all the visitor and customer data captured through its various solutions to create valuable audiences that update in real time. With up-to-the-second information, you’ll be able to always serve the most relevant experiences possible.

 

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Features of real-time audiences

Master marketing profile

Get a single, actionable, and complete customer profile view that unifies data across solutions and updates in real time with on-site behavioral data — an element of Adobe Marketing Cloud core services.

Shared audiences created in Adobe Analytics

Simply check a box during segment creation in Analytics to share a new audience with Adobe Marketing Cloud and it will automatically appear for use in Target.

Centrally managed audiences

Create and manage real-time audiences with an easy-to-use interface that compiles all the customer data throughout Adobe Marketing Cloud solutions for a more complete customer view.

Adobe AudienceManager integration

Adobe AudienceManager helps you augment the master marketing profile with second- or third-party data, syndicate profiles to advertising systems, and use lookalike modeling for more robust targeting.

Composite audiences

A site visitor’s past behavioral data and real-time, in-session data qualify them for audiences that they are then automatically added to so they can receive the appropriate, targeted experiences.

Visual estimation of audience size

Review a visual representation of an audience’s size to determine how valuable the audience is before committing marketing resources toward targeting it.

Additional resources

Get a 360-degree view of your customers.

Get a 360-degree view of your customers.
Read the blog post ›

Read four case studies and learn five steps to revolutionize your marketing.

Read four case studies and learn five steps to revolutionize your marketing.

Download the report ›

Say good-bye to data variance

Resolving data variance for improved optimization.

Read the blog post ›

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Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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