Artist pours his heart and soul into creative endeavors, from calligrams to animation projects, all created using Adobe® Creative Cloud™.
Say the word "calligram," and for many people a fluffy cloud bearing a big question mark might figuratively appear over their heads. But even if the term is unfamiliar to many people, a calligram is a very old and beautiful craft. And in many ways, it's very simple: A calligram is a captivating image created by repeated words, poems, or phrases that help further convey the meaning of those words.
Among today's most recognized calligram artists is Dylan Roscover, known in design circles as "Rosco." In 2009, he created his first calligram with Adobe Illustrator® and Photoshop®, focusing his creativity on someone he admired — Steve Jobs. Drawing inspiration from Apple's successful Think Different advertising campaign, the artwork uses words and ideas from the "Here's to the crazy ones" message that merge and flow to form the iconic image of the industry visionary's face resting on his hand. The hundreds of typefaces were part of Apple's brand identity and industrial product design. Roscover posted the illustration on the deviantART website, where it received hundreds of thousands of views in short order.
"The Internet is giving artists unprecedented exposure for their work. I've found that my best work is always something I'm really in touch with, something I connect with deeply and intuitively. It's exciting to see how that work can appeal to others and go viral."
The Jobs typographical portrait led to a commission from TIME magazine to create the "Burdened" cover of President Obama. Roscover continues to receive commissions for his amazing work that connects words with images and gives people an artistic way to visualize data, information, and ideas.
All of Roscover's calligrams are driven by pure passion, and each takes 40 to 60 hours of painstaking craftsmanship to render. "These days, it is easy to make things quickly and get them out the door," he says. "But with this type of work, every image is special and a labor of love. I like being able to showcase the craft of design and see the reaction on social channels."
By coincidence, it was social media that led Adobe to work with Rosco. In late 2012, Adobe issued a simple post on the Illustrator Facebook page: My favorite font of all time is: ____________. The post generated more than 1,300 responses, with the winner being Museo Sans, a sturdy, geometric, highly legible sans serif typeface created by designer Jos Buivenga and released in 2008.
Wanting to celebrate the Facebook community's love of type, Adobe came up with the idea to create a calligram inspired by Sandro Botticelli's painting "The Birth of Venus," an iconic image that provided the foundation for the Illustrator brand for more than 16 years.
For the Venus poster, Roscover had to make vital decisions about copy choices and hierarchy, determine what was most appealing and important visually and perceptually, and, of course, select prominent, beautiful typefaces. He then finessed the contours of Venus' elegant visage in Illustrator using more than 1,200 of the original Facebook responses. The result is an amazing tribute to both the software and the graphic design community.
Roscover stands out among today's generation of fearless, innovative designers who thrive on opening up new creative frontiers. He and two other artists recently formed a design studio, The Experiential Company, combining their talents to create digital animations, user interfaces, and typographic illustrations.
The team has adopted a workflow based on Creative Cloud, which offers them access to the creative software they've used for years — Adobe After Effects®, Photoshop, and Illustrator — as well as new tools such as Adobe Muse™ and Edge Animate.
"Adobe Creative Cloud has been fantastic — we genuinely love it. As a startup just getting its feet wet, Creative Cloud is appealing to us because it is affordable, supports collaboration, and gives us regular software updates."
As one of its debut projects, the new studio created Journées, a huge experiential animation with more than 50,000 frames. Using Adobe Premiere® Pro, Photoshop Lightroom®, and After Effects software, the team crafted an audiovisual journey through Europe and Northern Africa. Experiential Company's Roynel Flores handled development and programming, while freelancer Alena Heath helped with photography along with Roscover, who also managed editorial duties and animation.
"Today we can use all types of media to engage people everywhere," says Roscover. "How we use the latest tools to really connect with audiences is especially exciting to me. I am fortunate to have the opportunity to reflect on the world around me and use my imagination to create work that speaks to me and perhaps inspires others. On top of all that, I have the chance to manipulate visual concepts using what I love: technology."