Adobe offers hosted services as part of Adobe® Digital Marketing Suite that enable companies to personalize and improve the performance of their websites, apps, social networking pages, and marketing activities. Adobe services collect and analyze information, such as clicks made by visitors when they use a company's websites, apps, or social networking pages or view marketing emails or advertisements.
Adobe analytics services help companies measure and understand how you use their apps, websites, social networking pages, and advertising campaigns. Adobe on-site personalization services allow companies to test new content and make their websites, apps, social networking pages, or emails more relevant to you.
Companies use Adobe's analytics and on-site personalization services on their websites or in their apps. Our services can also be used in a company's online advertisements and marketing emails, on the company's mobile website, or on its Facebook or other social networking pages. In general, our services may be used wherever companies want to better understand how their online products, services, and advertisements are performing or where they want to provide their customers (e.g., you) with an improved or personalized experience when you use their online products and services.
When a company uses Adobe's analytics and on-site personalization services, that company tells Adobe what type of information it would like us to collect. Examples of the type of information a company may ask Adobe to collect are:
Some companies using Adobe services may send us information that allows them to identify you personally. Some companies may also buy additional information about you and then add that additional information to the information collected by Adobe's products on their websites. This additional information may include things like email addresses, account information, or Facebook profile information, including photos and usernames.
When Adobe either is instructed to collect or receives personal information on behalf of companies that use our services, Adobe asks companies to describe within their privacy policies their information collection and use practices and give you the opportunity to opt out.
If you look at your cookie settings in your browser, you may notice cookies from 2o7.net and omtrdc.net domains. These are the cookies Adobe uses to collect the information described above. Most Internet browsers classify these as "third-party" cookies because they are not set by the website you are visiting. Companies using our services have the choice of using these Adobe cookies or using their own cookies (often called "first-party" cookies).
Companies use Adobe's analytics and on-site personalization services and the information collected for a number of purposes, such as:
Another way for you to tell us you do not want companies to use Adobe cookies for analytics and on-site personalization services is to opt out by following the instructions here. After you opt out of the use of Adobe cookies for analytics and on-site personalization, Adobe will no longer collect and analyze information via cookies associated with your browser for these services. This opt-out mechanism affects our collection of information only for companies that use Adobe cookies (ones from 2o7.net and omtrdc.net domains as described above). When you opt out, Adobe will place opt-out cookies on your browser. If you delete your cookies, change browsers, or change devices, you will need to repeat this opt-out process. Also, please note that this opt-out process will work only if your browser is set to accept all cookies. Companies can still use Adobe services to create promotions and apps within social networks after you opt out. These services do not rely on collecting and analyzing information via cookies. To learn more about your choices for these services, review the options your social network provides.
If a company uses its own cookies when engaging our services, we ask that the company's privacy disclosures explain how you can tell the company you do not want it to collect your browsing information. If the collection of the information described above concerns you, we recommend that you always review the privacy notices on the websites you visit.