Customer showcase detail page
Challenges
  • Create a magazine-style shopping experience with an emphasis on inspiration and editorials.
  • Deliver stunning email marketing at the right timing to increase sales.
  • Use in-house talent to develop all creative content required for Spree
 
Key products used
Adobe Analytics, Adobe Experience Manager, and Adobe Target solutions within Adobe Marketing Cloud, Adobe Creative Cloud for enterprise
Hyatt
With Adobe partner
Valtech
 

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Making guests feel at home 

 
With more than 600 hotels, resorts, residences, and vacation properties in more than 50 countries, Hyatt Hotels Corporation is a global hospitality leader. Through eleven brands, Hyatt provides authentic hospitality and inventive services that address the diverse needs of its associates, owners, and guests alike. 
 
A prioritay for Hyatt is delivering excellent experiences at every step of the customer journey to build lasting, positive relationships. “The customer journey for us begins as soon as a customer starts dreaming about her vacation,” says Ellen Lee, Senior Vice President of Global Digital at Hyatt. “It then progresses into researching and booking the perfect property, having a great experience at one of our hotels, and then sharing those experiences with family and friends.” 
 
To support customers throughout their journeys—from dreaming to planning and experiencing—Hyatt wanted to deliver consistent, high-quality content across digital properties, channels, and devices. Centralto accomplishing this was finding a way to effectively manage tens of thousands of approved assets used by content creators around the world. 
 
Working with integrated marketing partner Valtech, Hyatt decided to adopt Adobe Experience Manager Assets and Sites capabilities within Adobe Marketing Cloud. Valtech engaged with Hyatt from the beginning, looking at requirements, evaluating current and future needs, and collaborating with Hyatt to enable teams to easily work with Adobe’s cloud-based services. “Adobe Experience Manager Assets enable Hyatt to manage content in a centralized location to help ensure only current, approved content is used on websites, mobile apps, and on third-party travel sites,” says Joshua Young, Vice President at Valtech.
 
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RESULTS
circles
Shorter sales cycle for faster ONBOARDING
circles
Shorter sales cycle for faster ONBOARDING
circles
Shorter sales cycle for faster ONBOARDING
circles
REDUCED signature cycle time by 88%

Centralizing asset control 
 
With Adobe Experience Manager Assets, Hyatt stores approximately 70,000 approved images from properties worldwide. Equally importantly, the company stores associated details, such as photographer release forms, model release forms, legal notices, and other key documents. Having all image data in one location enables Hyatt to empower thousands of content creators company-wide with fast access to branded, quality images. 
 
“It used to be difficult to manage images and ensure only approved content was used,” says Frank Breithaupt, Director of eCommerce and Marketing Systems at Hyatt. “People were sending DVDs of photos to each other, emailing images, or uploading images one at a time to file-sharing services. We didn’t have an efficient way to manage and control activities.” 
 
Combining Adobe Experience Manager with Adobe Creative Cloud, Hyatt streamlined image approval and uploading processes. Today, the creative team working at Hyatt headquarters receives images from authorized photographers and uses Adobe Bridge CC to quickly view, organize, and select hotel or lifestyle images to move along the approval process. Only photographs that meet Hyatt’s high standards are uploaded to Experience Manager Assets.

"By using Adobe Experience Manager Assets, we can replace complex asset approval andmanagement processes with simplified workflows that can behandled by a centralized team."

— Frank Breithaupt, Director of eCommerce and Marketing Systems, Hyatt

Solution at-a-glance 

Adobe Marketing Cloud
Adobe Analytics
  • Ad hoc Analysis
  • Marketing Reporting and Analytics
 
Adobe Experience Manager
  • Assets
  • Sites
 
Adobe Target
Adobe Creative Cloud
Creative Cloud for enterprise
Adobe Photoshop CC
Adobe Bridge CC
Creative Cloud libraries 
 
Other services
Adobe Consultings
 
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Hyatt Hotels Corporation 
Established in 1957
Chicago, Illinois
97,000 employees
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Valtech
Headquarted in Paris, France with 20 offices worldwide
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