Hit the bull's eye. Every time. With every segment.
Identify customers more effectively across all your channels with integrated customer profiles and customized segments. When you know your customers, interests, demographics, and channel preferences, it’s easier to create personalized experiences that get noticed.
Visual segmentation tools
A single visual environment seamlessly brings together channel workflows and targeted segmentation, so you can easily build personalized customer journeys.
Dynamic list selection
Your contacts are automatically added or removed from segments in real time as customer profiles change, allowing you to adjust strategies on the fly.
Integrated customer profiles
Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalized offers as your customer’s preferences change.
Experience the culture of success with cross-channel campaigns.
Fnac, a leading French retailer of cultural and technology goods, uses Adobe Marketing Cloud for managing, optimizing, and analyzing its online and offline cross-channel marketing campaigns to each customer segment.
“Providing highly personalized communication has tripled our return on investment.”
— Alexia Jubert, multichannel direct marketing manager, Fnac