Adobe Media Optimizer Cross-Screen Planning

The flow of content across channels and devices provides brands with new opportunities to deliver their message. At the same time, this shift makes it more difficult for brands to reach their fragmented audiences. The cross-screen planning software from Adobe Media Optimizer, formerly TubeMogul, lets you plan and buy advertising across screens and formats while accurately measuring reach, frequency, and impact in a transparent and effective way.
 

 

What’s the advantage of Media Optimizer’s Cross-screen Advertising?

Our cross-screen planning software was built to maximize de-duplicated audience reach across linear television, desktop, tablet, and smartphone video by delivering the optimal media mix to achieve branding goals.
 

Plan, buy, measure, and optimize your cross-channel advertising.

See how you can effectively use cross-screen planning software to reach your consumers in the right place and at the right time during their digital journey.

Desktop video

With in-stream and in-banner inventory, standard and interactive pre-roll formats are the most common for digital video advertising. Desktop video advertising is still a keystone of a brand advertiser’s overall media strategy.

Mobile video

With the rise in smartphone use, advances in broadband coverage and screen size expansion, consumers are rapidly switching media consumption to mobile devices. Mobile advertising should now be a key component of any overarching brand strategy.

Social video

Media Optimizer is one of the first video buying platforms to integrate with the Facebook API. You can now integrate your video advertising on Facebook and Instagram alongside existing linear TV, digital video, and display advertising initiatives.

Programmatic television

By automating the television ad buying process, our Programmatic TV (PTV) solution allows you to buy TV ads using software, giving you access to inventory and audiences unavailable through traditional methods of television ad buying.
 

We can help transform your cross-screen planning.

Dial in your cross-screen strategy. In our white paper, we explore what marketers gain by planning cross-screen with software and how benefits differ according to the audience you’re targeting.
 

Learn how to solve business problems.

Read our use cases for best practices in segmentation.