Video advertising

Video advertising puts messaging before, during, and after videos, creating opportunities to engage high-value audiences. With the right advertising platform, you can use audience data to refine your strategy and provide consistent, relevant ad experiences in real time.   

Advertising
 

Video advertising can fall short for some marketers.

 

Turning video audiences into customers is challenging because of technology roadblocks.
Viewer fragmentation across screens.
 
Viewer fragmentation across screens.
Inability to measure performance across devices.
 
Inability to measure performance across devices.
Difficulty creating personalized cross-device experiences.
 
Difficulty creating personalized cross-device experiences.
Lack of campaign insights.
 
Lack of campaign insights.
 

 

Seamless video experiences are not far way.

 

Change video consumption to revenue streams by targeting and dynamically personalizing your audience’s viewing experiences.

 

Video campaigns connected across devices and channels.
 
Video campaigns connected across devices and channels.
Viewers engage with video across multiple platforms and to have an effective video strategy, you need software that can bring that all together.
Get numbers all in one place.
 
Get numbers all in one place.
Get a single view of all your video buys, across open exchange, premium inventory, private deals, and social channels, so you clearly understand your campaigns and can optimize for higher engagement. .
Better, more relevant video ad experiences.
 
Better, more relevant video ad experiences. 
Tight integrations with data management platforms and analytics tools allow you to understand your audiences better, sending less disruptive, more relevant and engaging video ads based on previous content consumption. 
Campaign insights in real time.
 
Campaign insights in real time.
Automating the planning and buying process for TV can reduce complexity, lower costs, and leverage reliable data seamlessly in one platform.
Video advertising
Adobe can help.
 
Adobe Advertising Cloud helps you deliver video ads within all types of inventory on premium content that today’s audiences are plugged into.
 

 

 

Making video ads a seamless and engaging experience.

 

Adobe customers drive better results before, during, and after video views.
 
 
Mediacom
 
“Advanced algorithms combined contextual, behavioral, and cookie-based audience targeting strategies to reach viewers.” 
— Mediacom
Ron Amram, Senior Marketing Director, Heineken USA

 

“Video connects to consumers more powerfully and more effectively than any other media type. What TubeMogul is doing is allowing us to get to a point where we can actually say what every dollar is doing.” 
— Ron Amram,
Senior Marketing Director, Heineken USA 
 

Video advertising FAQ.

Can I auto-optimize my campaigns toward my KPIs?
Yes. Adobe Advertising Cloud gives you the ability to auto-optimize on metrics such as viewability, player size, and completion rate. With real-time reporting and site-level transparency, users can turn individual sites on or off based on their performance. 
 
How can I improve ad personalization?
By integrating first- and third-party data into your campaigns, and running all of your advertising through a single platform, you get a holistic view of your audience across devices and channels, allowing you to touch your consumers along their journey.  
 
Can we connect our digital, TV, and audio campaigns through a single solution?
Yes. A solution such as Adobe Advertising Cloud helps you plan, buy, measure, and optimize your digital, linear TV, social, and audio campaigns in a single platform.
 
We are focused on native video advertising. How does Adobe Advertising Cloud help?
By using the Adobe Advertising Cloud, you can strategically target your audiences with native ads that they choose to engage with.
 
What is the common use case for pre-roll video?
Pre-roll video ads display content before video content. These ads are most effective for branding.
 
How do we sync other channels like social with our video advertising strategy?
Adobe Advertising Cloud is the only unified platform that addresses all of your advertising channels from brand to performance across search, display, social, digital video, addressable and linear TV.   
 

Want to know more?


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