Learn four steps to creating the next best offer in the white paper, More Precious than GoldDownload now ›
 
 

Deliver the best offer for each and every customer.

 
 
In an increasingly competitive landscape, it’s critical for you to be able to deliver services and offers based on your customers’ needs and interests. For example, let’s say you’re in the financial services industry. Your customers are shifting to digital, but still rely on in-person services to complete some of their financial transactions. You need to deliver personal offers and recommendations based on your customers’ online and offline interactions. You’d like to know more about your customers — who they are and what they are doing — so you can send personal messages to drive customer loyalty. And you’d like to measure the impact of your campaigns across the entire customer journey. 

 

Deliver personal emails automatically.

 

 
It’s time to streamline your data and connect email with your online and offline channels. You need to deliver automated email campaigns triggered by an action — like abandoning enrollment for a credit card. Finding a robust solution that allows you to map your customers’ journey from prospect to loyal customer is key. 

 

Adobe Campaign
 

Adobe can help. With Adobe Campaign, you can personalize and deliver campaigns across all of your online and offline channels. Segment and target your customers with precision. Combine data from both online and offline sources into a single, integrated customer profile to deliver relevant messages across channels. Manage data segments to deliver automated and triggered email campaigns. And monitor the performance of your cross-channel campaigns in one place.



 

All the right moves. All your loyal customers.

 

You need an easy way to deliver personal emails in real time. To know how your customers are interacting with your sites and campaigns, you can send additional offers, reminders, and other personalized content. To do this, you need one integrated solution that provides the right insights to improve your customer experiences — increasing conversions and brand loyalty.  

 

   

 
Adobe can help. With Adobe Target, you can deliver personalized content based on real-time data without a lot of complicated setup. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload. Adobe Analytics delivers real-time insights across all of your marketing channels. With Adobe Marketing Cloud, it’s easy to send personalized emails based on customer actions on your website..
 

 


 

Get to know your audience. Find the right customer.

 

It’s important to understand the makeup of your audience, so you can deliver targeted campaigns based on common characteristics like frequent purchasers or a particular age group. Find an integrated solution that combines all your data sources in one place to get a better understanding of how customers interact with your brand. 

 

Adobe Audience Manager

 

Adobe can help. Adobe Audience Manager collects all your customer data to create unified audience profiles — giving you the power to target the same customers through email, web, social, search, and mobile. Now it’s easy to deliver a consistent experience to the same segment across all channels.

 


 

The best offer to every customer. Every time.

 

Today’s financial services customers still want in-person services, but are increasingly moving to digital channels. They want relevant, engaging experiences — no matter where they are in their journey. Adobe Marketing Cloud gives you all the tools you need to deliver the right offer at the right time. Manage all of your campaigns from one location. Get deep insights into your customers. Deliver personalized content on mobile, tablets, and desktops based on real-time data. Deliver automated, personal emails, triggered by an action on your website. With Adobe Marketing Cloud, you can deliver the right experience to every customer, every time.

 

Why Adobe.
 
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Marketing Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.
 
Read Orchestrating Personalized Cross-Channel Customer Journeys in Financial Service to learn how to deliver experiences consumers expect.
 

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.