Deliver experiences that are personal.

Adobe Target

What is Adobe Target?

It’s a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.

If you test, you can’t fail.

With a simple interface and access to best practices, you can quickly create A/B tests and confidently target content.

Use automation to get personal.

Automation is an easy way to personalize customer interactions in real time.

See what Target can do.

Easily set up, test and deliver targeted experiences to your customer segments.
Use self-learning algorithms to create deeper engagements and better cross-selling.
Increase mobile engagement and revenue with A/B testing and geolocation targeting.
Automatically present personalized recommendations to your customers based on their behavior and relevant data.


Testing only takes a few clicks.

See how easy it is to use Target.



Find out if your targeting stacks up.

Discover your strengths and learn where to focus your efforts for better web optimization ;with our Target Self-Assessment Tool.


Make room for improvement.

Learn the best online optimization strategies for boosting your bottom line with our ROI calculator.

See how leading brands succeed with Adobe Target.  

This discount airline saw returns on its cross-channel ad campaigns take flight after using Adobe Marketing Cloud.
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Heathrow Airport Limited
Heathrow ‘makes every journey better’ for 75 million passengers a year,  through personalisation, context and relevant information

RBS uses Adobe Marketing Cloud solutions to retarget content to the right customers.
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Lessons from the personalization pros.

Get the 2014 Digital Marketing Optimization Survey Results to see how top companies use personalization to drive better results.

Learn how to solve business problems.

Read our use-cases for best practices in marketing optimization.