No test anxiety here. Just profitable answers.


Test combinations in real time and pick the winner.

Quickly discover which offers, experiences, and messages truly engage your visitors. Adobe Target removes the coding and setup hassles of A/B testing, so it’s easy to see your visitors’ responses to content variations in real time and instantly adapt your site to meet their needs.

A/B Testing like you never imagined.

Testing doesn’t have to be a struggle. With the right tools your testing can be set up with ease. And it can quickly give you the critical information you need to get the right content to the right audiences — right away.
Easy step-by-step test
Follow the guided test set-up for A/B testing. Implement tests with single-line-of-code manipulationor regional mbox, or both — it’s up to you.
Optimized content in one click.
Push the best performing content to audiences or set a test to self-optimize and automatically deliver winning content in real time.
Multipage and cross-channel testing
Implement flexible test elements and have the option to link multipage tests across web pages and multiple channels.
Your interface, the way you want it.
Filter by segment and set reports to include custom graphs and daily breakouts. Adobe Target offers many options to customize.

See how it’s done.

See how AOL used online testing and optimization to dramatically boost activations.

Symantec doubled upsell results using Adobe Marketing Cloud to optimize landing pages.

Lessons from the personalization pros.

Get the 2014 Digital Marketing Optimization Survey Results to see how top companies use personalization to drive better results.