Adobe Test&Target

• Learn efficiently, target effectively
  Employ popular testing and targeting approaches including A/B testing, MVT, segment, and 1-to-1 from a single application — eliminating the need for multiple-point solutions.
• Deliver relevant content
  Personalize content and increase relevance at all customer touchpoints on the website and across online channels.
• Create tests visually
  Create and implement content tests and targeted campaigns directly on your website — just as visitors will experience them — without any special configuration thanks to an on-site visual interface.
• Segment for better targeting
  Define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners, and promotions.
• Build visitor profiles automatically
  Create comprehensive and anonymous views of visitor interactions automatically, and then use them to deliver relevant content to visitors.

A/B and multivariate testing

• Test content on-site, in email, and in display ads.
• Facilitate fast and accurate design selection with A/B testing.
• Allow for testing many elements and variations with smaller traffic requirements and fewer combinations with multivariate testing.
• Reveal the combination of elements that leads to the greatest lift in conversion via in-depth reporting.
• Convert winning test scenarios with a single click to standard content for all audience segments thanks to "push winner" functionality.

Ad testing

• Track ad impressions and their impact on conversion.
• Optimize ad content and compare multiple creative options, and adjust to serve more of the winning creative.
• Track clicks to monitor ad performance in real time, from first click to final conversion.
• Coordinate ad tests across multiple ad networks or publishers.
• Track view-throughs.
• Combine ad testing with cost and revenue tracking to quickly see real-time revenue for a given ad.

Visual application management

• Design tests directly on the site just as visitors will experience them.
• Immediately visualize how customers experience a test, giving real-time insight for increasing content relevance.
• Take advantage of on-site testing capabilities that work without any special configuration or implementation.

Effective targeting

• Target content to different groups of visitors based on marketer-defined segments.
• Target audience segments based on URL, geography, profile, and visitor behavior.
• Maintain the consistency of targeted offers from off-site exposure (display ads, email) through on-site activity.
• Enjoy the flexibility to market broadly to a segment of visitors or to define parameters for stricter targeting to a very specific visitor set.
• Break out conversion data per targeted group with reporting segment filters.
• Reuse commonly created targeting rules with "targeting groups."

Automated predictive learning

• Serve targeted offers based on a visitor's unique interests, as each visitor and click is scored individually.
  
• Create extensible customer profiles that include offline data, such as product holdings, credit score, time on file, and other nonpersonally identifiable information.
• Import external customer profiles in real time for heightened relevance.

Automated campaign management

• Automatically direct site traffic in response to visitor behavior, factoring in variables such as time of day, email communications, or product promotions.
• Use self-optimizing campaigns to help ensure that the most effective targeting scenarios are shown more often, accounting for environmental or seasonal changes.
• Automatically promote the best-performing scenarios to improve conversions for specific audience segments or across the site.