Today, customers shop using the web, mobile, video, and media as they research and make purchases. Retailers have to offer consistent experiences across all of these channels and show consumers that they know exactly who they are and what they want — and that their brand is the best way to get it. Adobe helps you create, deliver, measure, and optimize your experiences, from the checkout counter to the website to the mobile device, and beyond.

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Adobe focus areas in retail

Adobe Experience Manager

Manage and deliver a consistent brand experience across channels and devices. Improve content workflows to produce more campaigns with existing resources.

Key benefits

Get the right content to customers at the right time regardless of device.
Easily manage digital assets, focusing on quality and relevance.
Dynamically deliver channel-optimized content.
Rapidly deploy promotional content as a reaction to real-time market dynamics.

Adobe Analytics

Use digital analytics to stretch every dollar and measure the effectiveness of marketing across channels. Reach your customers with relevant content and acquire new visitors that drive sales.

Key benefits

Maximize the ROI in marketing and advertising programs.
Obtain a 360-degree view of your customers across all channels.
Use real-time analysis to act quickly on your customers' response to new products, promotions, and site changes.
Analyze valuable segments — such as loyalty program customers — to deliver better experiences to customers with higher lifetime value.

Adobe Target

Provide relevant, targeted user experiences across complex buying cycles to improve customer engagement and generate highly qualified traffic, and increase conversion.

Key benefits

Identify multichannel customers; gauge their affinity to price, category, offers, and channel; and use this data to improve experiences and increase wallet share.
Personalize experiences to attract, engage, and motivate customers to convert.
Promote products to customers based on their interests and affinities to improve conversion and reduce seasonal inventory.

Adobe® Social

Launch social campaigns and measure their effectiveness in attracting new customers, improving customer service, and driving your brand.

Key benefits

Measure the impact of social media on your brand.
Define clear success metrics and monitor the conversation to identify enthusiasts and followers who will help guide your strategy.
Discover how individual locations are represented on social media.
Implement strategies such as like buttons to facilitate sharing.
Gather consumer insight to improve customer service and product offerings.

Adobe Media Optimizer

Get more from your ad spend across channels, and offer targeted ads to consumers and segments based on their interests and actions.

Key benefits

Optimize advertising investment across paid search, social media, mobile, video, and display.
Build and deliver targeted ads that create engaging experiences.
Segment shoppers who are still browsing and those ready to buy, and get the right message in front of each.