Test, Target,
Personalize, and

Most marketers want to test and target but don’t think they have the time, expertise, or tools. Adobe has simplified it to a click.

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What is Adobe Target?


Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.


Adobe Target Standard


With an intuitive user interface and built-in best practices, you can quickly create A/B tests and confidently target content.


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Adobe Target Premium


With automated intelligence and an expanded optimization toolset, you can easily personalize crucial customer interactions in real time.


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Adobe Target capabilities.

Site optimization & targeting

Site optimization and targeting

Easily set up, test, and deliver targeted experiences to your visitor segments.


• A/B testing
• Marketer-driven targeting



Use self-learning algorithms to create deeper engagements and do better at cross-selling.


• Automated personalization
• Targeted recommendations

Mobile optimization and targeting

Mobile optimization and targeting

Increase mobile engagement and revenue with A/B testing and geolocation targeting.


• Mobile site targeting
• Mobile app optimization

Take the fast track to digital marketing


See how easy it is to use the all-new Adobe Target. Take it for a spin. Launch the interactive demo  ›


See how your testing, targeting and personalization skills measure up.


Value Navigator

Learn the best online optimization strategies for boosting your bottom line.


Digital Trends for 2015.

Digital Trends for 2015.

Based on a global survey of more than 6,000 marketers that features comparisons with data from 2014, plus key regional differences.


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Marriott dives deeper with Adobe.

See how Marriott engages individual visitors with Adobe Target and gets big results.

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Take personalization up a notch. Or several.

Take personalization up a notch. Or several.

Get the Forrester report Advance To Next-Generation Personalization.


Download now ›

Two quarters of testing. 63% more product activations.

Two quarters of testing. 63% more product activations.

See how AOL used online testing and optimization to dramatically boost activations.


Watch now ›

Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

Want to know more? Let’s talk.

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Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

Contact us

or call +420 225 020 900