Web content management / Commerce
Extend your shopping experience.
Customers are shopping everywhere — at home, on the subway, or while standing in line. Adobe® Experience Manager gives you the tools to commerce-enable your digital experiences so you can make the most of every customer interaction. Add video and dynamic media, test merchandising models, and apply new commerce elements like product ratings and reviews or merchandised search results without involving IT. You can create brand loyalty and increase conversion by creating the shopping experience your customers want.
Product tour: Experience-driven commerce ›
Create brand loyalty and increase conversion with relevant experiences.
Present merchandise in engaging ways
Re-create the function of traditional in-store displays with merchandise presentations such as lookbooks, video showcases, and product collection pages.
Optimize against omnichannel goals
Use optimization tools such as behavior tracking, omnichannel analytics, A/B, and multivariate testing to create a more relevant shopping experience across web, mobile, tablet, and in-store displays.
Update product info in real time
Make sure product information is always current with dynamic web synchronization and product content management. This allows marketing content such as lookbooks and collections to include product information and gives the flexibility to display pricing and promotions along with the ability to add direct to cart.
Enable rapid IT deployment
Easily hook in any e-commerce system thanks to standard Experience Manager APIs and components.
Popular searches: cloud hosted, customer engagement, digital assets
