Insights that are always on. Even when data is offline.

Today’s customers are everywhere. Checking emails, browsing websites, visiting stores, and speaking with customer service. With Analytics Data Workbench, you can see your customers’ entire journey across online and offline channels. And you get the insights you need to drive revenue — all with one easy-to-use interface.
360-degree view of customers.
Consolidate all your online and offline data to get a bird's-eye-view of the customer journey and improve cross-sell opportunities.
Predictive data insights.
Get advanced and predictive analysis on all your data, and get the insights needed to make improvements across your marketing.
Real-time ad hoc analysis.
Quickly find solutions through unrestricted processing, analysis, exploration, and reporting on tens of terabytes in a single dataset.

Here’s what you can do with Analytics Data Workbench.

Customer propensity modeling.

Define which customers are most likely to convert, so you can predict visitor behavior and maximize your campaign’s success.

Audience clustering.

Analyze large amounts of data simultaneously to categorize visitors and create audiences for more in-depth targeting and personalization.

Correlation analysis.

Identify trends and relationships in large datasets using standard correlation equations, so you can analyze data faster and highlight changes over time.

Data segmentation.

Discover meaningful insights using unlimited segmentation and filtering capabilities.

Engagement scoring.

Determine what actions you want your customers to take, then influence their behavior at key times in the purchase cycle.

Customer churn analysis.

Find out what actions cause customers to leave a sale, so you can better understand what factors influence purchase behavior.

Discover new insights. And new ways to drive business.


Find out how Dell connected the data details to make actionable insights and deliver segment-specific experiences.



Learn how Computer Science Corp doubled monthly marketing leads by optimizing and targeting content for clients.

 

Don’t just know your customers today. Know them tomorrow.

See why we’re a Leader in Gartner’s 2016 Magic Quadrant for Digital Marketing Analytics.
 

Let data insights drive your experiences.