Audience targeting and activation

Find your most treasured customers. No digging required.

Find your most treasured customers. No digging required.

Grow your audiences. And your reach.

Personalization does more than deliver great customer experiences. It can actually drive revenue. With Audience Manager, you can find and connect with the audiences that bring the most value to your brand. Create, combine, and test new customer profiles. Target specific segments on any platform — across channels, site-side, and off-site — so you can get the right message to the right customers. Every time.

Discover and convert new users that have the same behavior as your most loyal customers.

Integrate with all your Experience Cloud solutions.

Activate audiences across your preferred ecosystem.

Gain insight on match rates and audience reach across all your channels.

Test which partners and platforms best reach and convert your customers.

Comply with global privacy policies, corporate governance, and partnership agreements.

 

Further reach. In shorter time.

Find new audiences with similar interests and behaviors as your best customers. With native algorithmic models and adjustable frequency and recency settings, you can quickly target, convert, and grow audience segments based on behavior patterns.
 

First-rate access to all your third-party data.

With server-to server integrations, you can collect and manage all your third-party data. Test which partners can best reach your target customers. And compare match rates and audience reach across all your destinations.

 

Work with the world’s best toolbox.

With Experience Cloud integration, you can flow audience segments directly into any solution, including Adobe Target, Analytics, and Experience Manager. And make building consistent experiences across your marketing platform easier than ever.
 

Compliance is a priority. We’ve got you covered.

Audience Manager complies with global privacy policies, corporate governance, and partnership agreements. So you can deliver personalized experiences across desktop, display, search, social, and video — knowing your brand and data partners are protected from contractual and privacy violations.

Customer experiences matter. Which means your DMP matters.

See why we are a Leader in The Forrester Wave™: Data Management Platforms, Q2 2017.
 

Do more with your marketing.