Discover tips, tricks and best practices for producing effective webinars.

The Skinny on Webinar ROI

Effective measurement of ROI for webinars is often elusive for content marketers...

Got effective webinars at the top of your marketing funnel?

A recent report by the Content Marketing Institute and Adobe found that successful...

Four Interactive Agenda Ideas for New Webinar Presenters

Learning something new, whether it’s a new skill or new software, can be overwhelming...

Case Studies to Steal Ideas From

NetSpeed Learning Solutions
Virtual training consulting company delivers innovative content and thought leadership through highly participatory, engaging webinar workshops.

IDEXX Laboratories
Animal health solution provider improves customer satisfaction and increases repeat business with informative, high-impact webinars for education, support and best practices.

BMO Financial Group
Financial services group delivers weekly hot-topic webinars to train and educate customers on products best practices as well as provides a high-touch, personalized experience online to strengthen relationships.

Adobe Systems by MarketingSherpa
'Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale.' Read MarketingSherpa's write up on this case study.

Videos Worth a Watch


American Marketing Association

AMA TV: A case study of Adobe’s webinar program for Adobe Connect reveals that integrated strategies improve results


MarketingSherpa Webinar Archive

MarketingSherpa Interview: How Adobe Saw a 500% Lift in Conversion from Changing its Webinar Strategy


Marketing Webinar Analytics

Learn more about how to go beyond registration and attendance with a deep dive into webinar analytics.


SYNC Studios Case Study

Miami-based computer graphics firm SYNQ Studios uses Adobe® Connect™ to support rich, interactive three-day educational webinar from Cairo to audiences on five continents. 

Attend a Webinar: Learn best practices from our guest experts

Upcoming live interactive webinars

Improving Your Online Presentation Skills

Wednesday, September 25, 2013 9:30-10:30am PT

You can become a more engaging and persuasive spokesperson for your organization while feeling comfortable and in control during your online seminars. Register Now.

What Makes a Good Webinar?

Tuesday, October 8, 2013 10-11am PT

You are a savvy B2B marketer who creates great marketing campaigns for Lead Generation. Let's look at the power of effective webinars. Register Now.

Wow Your Audience With A Nonlinear Presentation

Thursday, October 31, 2013 10-11am PT

Join Ken Molay, president of Webinar Success, as he leads you through practical techniques to create and deliver nonlinear presentations. Register Now.


Watch a recorded webinar now

6 Weeks to a Great Webinar

Learn more and watch now...

Learn how to plan and produce a great webinar in 6 weeks. A helpful check list is available for download from the recording. Presented by Wayne Turmel, author of '6 Weeks to a Great Webinar'. Watch Now.

Making Your Webinars More Engaging and Interactive

Learn more and watch now...

Once people have joined your webinar, how do you keep their attention? Web conferencing software offers features that enable you to move beyond simple narration over PowerPoint slides to make your webinars more compelling, interesting, and fun to attend. Watch now.

The Webinar Manifesto: Never Design, Deliver, or Sell Crappy Webinars Again

Learn more and watch now...

Declare war on bad Webinars. Learn from Matt Murdoch and Treion Muller, how to captivate audiences through eloquent delivery and beautiful design while pushing the limits of your technology. Based on their book ‘The Webinar Manifest’. Watch Now.

A Guide To Building Effective Marketing Presentations

Learn more and watch now...

Join Ken Molay, president of Webinar Success, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest. Watch Now.

Secrets of B2B Lead Generation Webinars

Learn more and watch now...

Marketing webinars can build sales leads and generate enthusiasm for your products and services.  Learn the tricks of effective marketing presentations in this session. Watch Now.

How to Be a Great Webinar Moderator

Learn more and watch now.

Ken Molay, president of Webinar Success, offers best practices and recommendations gleaned from his many years of webinar support experience. Watch Now.

How to Generate Leads With Webinars the Sales Team Will Love

Learn more and watch now...

Learn about why webinars are also a powerful platform for a trust-based marketing approach to improve lead quality and nurture the pipeline. Review the handout . Watch Now.

Driving Demand with Digital Events

Driving demand is top of mind for marketing and sales but getting the attention and engaging audiences has never been more competitive in the digital landscape. Watch Now.


Adobe® Connect™ for Webinars is an all-in-one solution for digital marketing events, that helps you deliver compelling, immersive events; maximize attendance; and measure results to identify the most relevant leads and optimize campaign investments.  Adobe Connect is the ideal solution for any organization committed to delivering truly impactful events to showcase products, services, and ideas.


Learn More

Learn about Adobe Connect for Webinars - including a 4 minute video overview.


Watch Now: Mobile Webinars

Learn how you can host and attend a webinar from virtually any device in this 1.5 minute video.