Adobe Insight

• Structured data loading
  Load and analyze any structured data — no preaggregation required for analysis.
• Analysis by dimension
  Perform n-dimensional analysis of data, with the ability to add new dimensions on the fly.
• Segment data
  Discover meaningful business insights thanks to unlimited segmentation and filtering capability.
• Visualization of complex data
  Make complex data and trends easy to understand via powerful visualization.
• Free-form queries
  Get information to decision makers quickly with rapid analysis of free-form queries.

Data collection

• Flexible data collection options from one or multiple sources including delimited, XML, and ODBC formats
• Easy loading of integration metadata about customers, products, or campaigns
• Data collection in real time or batch mode

Extract, transform, and load (ETL)

• Easy extension of the data schema for analysis
• Visibility into processing steps for data validation and auditing
• Automated system checkpoints for faster data reprocessing and recovery
• Extensive data transformation options including parse, append, merge, and categorizing of data for processing and extraction

Rapid performance

• Parallel processing for greater performance and scalability
• “Whole data set” processing on billions of records at a time
• Randomized statistical technique that provides approximate results for trend analysis immediately

Visualization

• Line and bar charts, tables, scatter plots, 2D and 3D process maps, path browsers, and worksheets
• Automatic addition of color-coded legends for better visualization
• Setup of visual markers before or after any event to track activities and trends over time
• Visualization of spatial data such as customer, store, ATM, or competitor locations on interactive global maps

Dimensions and metrics

• Multiple predefined dimension types including simple, many-to-many, numeric, and time based
• Unlimited cardinality dimensions that eliminate data truncation or roll-off
• Ability to define user-specified dimensions and calculated metrics
• Extensive built-in metrics and dimensions logic
• Searchable dimensions to quickly find specific elements

Advanced segmentation and filtering

• Ability to create an unlimited number of real-time segments based on any data in the data set
• Filter Editor that provides comprehensive logic to create segments and subsets of an entire data set
• Segment Export to group customers and export on a one-time or continuous basis to external systems

Analytics

• N-dimensional analysis capabilities to automatically correlate and cross-tab all data
• Sharing of dimensions, metrics, and analysis workspaces to collaborate with colleagues
• Annotation callouts for data clarification and explanation
• Microsoft Excel like worksheets to build scenarios and KPI dashboards
• Navigation from high-level trends to contributing data at its most granular level
• Data correlations and confidence metrics that guide user analysis and validate conclusions

Reporting

• Automated report distribution via email or reporting portal
• Automated output to Excel templates, eliminating the need for data manipulation and formatting
• High-quality reports that can be printed or exported to other Microsoft Office products
• Ability to export both preprocessed and postprocessed data to other systems such as a data warehouse