Acrobat 11.0 introduces a Customization Wizard for Macintosh which provides IT admins the ability to customize product installation settings prior to organization-wide deployment.
The product version and Wizard version must be identical. Thus, the 11.0 Wizard can only be used with the 11.0 product.
Running the Wizard requires a writable area, so do not run it from a DMG disk image. Copy it to a folder and run it from there.
The Customization Wizard can only be used to affect serialized workflows that require a license.