Adobe AIR Marketplace FAQ

PLEASE READ: When we established Adobe AIR Marketplace three years ago, there were few distribution opportunities for AIR developers. There are now several app stores on desktops, mobile devices and tablets that service AIR developers including Apple App Store, Android Market, BlackBerry App World, Intel AppUp center, Samsung Apps, and Toshiba App Place.

After careful consideration, Adobe has decided to discontinue development and support of Adobe AIR Marketplace. We are, therefore, not accepting any new applications into Adobe AIR Marketplace. The Adobe AIR Marketplace will be shut down on August 31, 2011. We encourage you to use these newer popular app stores to distribute your applications. As before, Adobe will continue to provide the best technologies and solutions so that developers and publishers can create, distribute and monetize content.

My application was free and distributed to users through Adobe AIR Marketplace. Will users continue to use the application?
If users have downloaded and installed your free application, then these users can continue to use the application even after Adobe AIR Marketplace is shutdown. If users have not installed the app before August 31, 2011, users will not be able to install from the Adobe AIR Marketplace and use the application.

My application was not free and there are users who purchased my app. Will they be able to continue to use the application?
If users have installed and paid for your application before August 31, 2011, then these users can continue to use the application even after the Adobe AIR Marketplace is shut down. If your application was using try and buy, then applications can be tried or purchased on or before August 31, 2011. Applications cannot be purchased after August 31, 2011.

Will users be able to purchase my paid application going forward?
After August 31, 2011, users will not be able to purchase your application through AIR Marketplace. You must find an alternative method to distribute and sell your application. One of the options is to use Intel AppUp to distribute and sell your desktop applications.

Can I distribute application upgrades?
You will not be able to distribute application upgrades through Adobe AIR Marketplace.

What will happen to settlements?
For all the applications sold, you will receive your pending settlements for apps sold before August 31, 2011 soon after that date.

I submitted my application directly through AIR Marketplace. How do I download analytics?
After you log into your Publisher Account on AIR Marketplace, you will find “Reports” tab. Reports for AIR Marketplace will be available until August 31, 2011 (please remember to log in before this date).

What is the Adobe AIR Marketplace?
Why should I post my application to the Adobe AIR Marketplace?
What features does the Adobe AIR Marketplace offer?
Does it cost me anything to post my application to the Adobe AIR Marketplace?
What is a publisher to the Adobe AIR Marketplace?
What is an offering on the Adobe AIR Marketplace?
Will my application be visible on the Marketplace as soon as I submit it?
Will Adobe host my Adobe AIR application file on the Adobe AIR Marketplace?
Why do I have to register to become a publisher to the Adobe AIR Marketplace before I can submit an AIR application?
What do I have to do to become an Adobe AIR Marketplace publisher?
How can I submit my application to the Adobe AIR Marketplace?
Can I update my submission when I release a new version of my application?
Can I remove my application from the Adobe AIR Marketplace?
Are there restrictions on what I can upload to the Adobe AIR Marketplace?
Can I sell my application through the Adobe AIR Marketplace?
What languages are supported on the Adobe AIR Marketplace?
In case of questions or problems, who do I contact?

What is the Adobe AIR Marketplace?

Adobe AIR Marketplace is a place where AIR developers can publish their Adobe AIR applications for users to download. You can find the Adobe AIR Marketplace at http://airmarketplace.adobe.com.

Why should I post my application to the Adobe AIR Marketplace?

The Adobe AIR Marketplace is easy to use and helps consumers find and download applications built on Adobe AIR. The Adobe AIR Marketplace:

• Makes your applications available to millions of potential users.
• Helps ensure that users have the best installation experience by installing the AIR runtime (if they don't already have it) along with your application.
• Offers users the opportunity to give you valuable feedback on your application through ratings, reviews, and comments.
• Gives users the option to subscribe to RSS feeds from the Marketplace.
• Provides users with a link to share an interesting offering with a friend.

What features does the Adobe AIR Marketplace offer?

The Adobe AIR Marketplace:

• Allows you to create a profile on the Marketplace for self-promotion.
• Lets you post your application for download, including your own application description, application icon, and screen shot.
• Gives you an option to host the application on the Marketplace.
• Provides you with a dashboard to view metrics, including number of downloads, ratings, reviews, and comments.
• Allows users to download your application and share with a friend.
• Lets users browse through categories or search for applications.
• Gives users the option to rate and review your applications.
• Promotes different applications by featuring items on a rotating basis and providing RSS feeds to users.

Does it cost me anything to post my application to the Adobe AIR Marketplace?

No. Adobe offers the Adobe AIR Marketplace as a free service to Adobe AIR developers.

What is a publisher to the Adobe AIR Marketplace?

Any developer who wants to submit his or her app to the Adobe AIR Marketplace is considered a publisher to the Adobe AIR Marketplace.

What is an offering on the Adobe AIR Marketplace?

An offering is an application that a publisher posts to the Adobe AIR Marketplace.

Will my application be visible on the Marketplace as soon as I submit it?

No. Your submission will be reviewed by Adobe before it is posted. Normally your application should be posted within seven to ten business days. If there are any questions regarding your submission, Adobe will contact you via the e-mail address you provided as a part of the submission process.

Will Adobe host my Adobe AIR application file on the Adobe AIR Marketplace?

Yes. Adobe will host the application file, description, and images related to your application. If you want to host the application on your site, you can provide a link to your application's AIR file on your site. If the user does not have the version of the Adobe AIR runtime that your application requires, the Adobe AIR Marketplace will integrate the installation of the necessary Adobe AIR runtime with the installation of your application. You do not need to host the Adobe AIR runtime.

Why do I have to register to become a publisher to the Adobe AIR Marketplace before I can submit an AIR application?

Registering with the Adobe AIR Marketplace lets you create a profile. This profile is displayed next to your application and will help you promote yourself on the Adobe AIR Marketplace. If users click the name that is associated with your offering, they will see your full profile with all the offerings associated with your profile. You have to register only once. When registered, you can submit your offerings to the Adobe AIR Marketplace.

What do I have to do to become an Adobe AIR Marketplace publisher?

To become a publisher, you must first register with the Adobe AIR Marketplace. To register as a publisher, follow these steps:

1. Go to http://airmarketplace.adobe.com.
2. Click the Become a publisher button on the top-right corner.
3. On the right-hand navigation, click Upload AIR Marketplace application near the bottom of the list.
4. If you already have an Adobe ID, log into Adobe.com. If you don't have an Adobe ID, you will be asked to create one before you can become a publisher.
5. Provide the required information for becoming a publisher, including:
   • Name (limit to 100 characters or less)
   • Street address (for admin use only)
   • City (for admin use only)
   • Country/Region (for admin use only)
   • State/Province (for admin use only)
   • Zip or postal code (limit to 12 characters or less; for admin use only)
   • Alternate e-mail (for admin use only)
   • Full description (limit to 500 characters or less)
   • Short description (limit to 150 characters or less; for admin use only)

How can I submit my application to the Adobe AIR Marketplace?

To submit your application, follow these steps:

1. Go to http://airmarketplace.adobe.com.
2. If you are a first-time publisher to the Adobe AIR Marketplace, you must first register (refer to the answer to the previous question for details). If you are already a registered publisher, click Publisher Login on the right-hand navigation.
3. Log into Adobe.com with your Adobe ID.
4. After you log in you will be taken to the Manage Offerings page. On the right-hand navigation, click the Add an Offering link under Publisher tools.
5. Provide the required information:
   • Offering name (the title of your Adobe AIR application; limit to 60 characters or less)
   • Short description (limit summary to 128 characters or less)
   • Long description (limit full description limit to 500 characters or less)
   • Keywords (search keywords associated with your application; limit to 256 characters or less)
   • Language
   • Cost and button text (for example, if cost is Free or Shareware, then the button text should say Download from Publisher; if cost is Pay then the button text should say Purchase now)
   • Choose whether your host option: You can directly link to your own site or Adobe can host the AIR application.
     • Select "Link to my own site" if you provide URL to the actual AIR file on your website or a purchase URL if it's a paid application.
     • Select "I'd like to host my file on Adobe servers for download" if you'd like Adobe to host your AIR application
   • Download or purchase URL (Note: You must provide the URL to the actual AIR file on your website or a purchase URL if it's a paid application)
   • Relevant Adobe product(s) (specify which Adobe product or products you have used to create this application; click Add Another Product/Suite if you have used multiple products)
   • Category (select a category to which your application will be posted)
   • Required installs (select AIR 1.5)
   • Offering image (an application screenshot, 495x250 pixels, as a JPEG, JPG, GIF, PNG file)
   • Thumbnail image (an application icon, 65x65 pixels, as a JPEG, JPG, GIF, PNG file)
   • Price (required only if it's a Pay application)
   • Version number (of the offering)
   • Specify if the offering is a trial version
6. Click “I agree to the Terms & Conditions”. Your application will be submitted to a queue where it will be reviewed by the Adobe AIR Marketplace administrator. Note: This review only ensures that your application complies with the license agreement; Adobe will not QA your application. After your submission has been reviewed, your application will be posted to the live site.

Can I update my submission when I release a new version of my application?

Yes. To modify your application follow these steps:

1. Go to http://airmarketplace.adobe.com.
2. If you are not signed in, click the Publisher login link under Marketplace tools and sign in with your Adobe ID. Then, locate the section Publisher tools on the right-hand navigation and click the Manage offerings link to view a list of all the apps you have uploaded.
3. To edit details for an existing application, click either Edit.

Can I remove my application from the Adobe AIR Marketplace?

Yes. To remove your application follow these steps:

1. Go to http://airmarketplace.adobe.com.
2. If you are not signed in, click the Publisher login link under Marketplace tools and sign in with your Adobe ID. Then, locate the section Publisher tools on the right-hand navigation and click the Manage offerings link to view a list of all the apps you have uploaded.
3. Click Edit next to the offering that you want to remove.
4. Scroll down on the page and below the Marketplace(s) section you can see the current status of your application. Right below Current Status you will see the link, Unpublish from this Marketplace. Clicking this link will remove your offering from the Marketplace.

Are there restrictions on what I can upload to the Adobe AIR Marketplace?

Yes, there are terms of service that you have to agree to as part of the upload process, but there is no fee.

Can I sell my application through the Adobe AIR Marketplace?

Adobe has launched Adobe InMarket. InMarket makes it easy for developers to publish and manage their app in multiple app stores. For more information, go to http://www.adobe.com/go/inmarket.

What languages are supported on the Adobe AIR Marketplace?

Currently the Marketplace is only in English. However, the Marketplace is accessible worldwide.

In case of questions or problems, who do I contact?

If you have questions about or comments on the Adobe AIR Marketplace or if you encounter problems when uploading your application, please send an e-mail to airmarketplace@adobe.com.