Jens Loeffler is a technical evangelist for Adobe Systems, responsible for driving awareness, adoption, and loyalty of Adobe Flash streaming video products and services within the media and entertainment industry. In his role, he provides consultative leadership for technical and sales activities and supports the core product management and marketing team. Having a sophisticated understanding of Flash technologies and strategy, as well as broad engineering, multimedia and visual skills, Jens is a passionate Flash and Flash Media Server expert. He has worked with Flash and related Adobe products since 1999 and has received several industry awards for his work. Prior to joining Adobe, Jens worked as a senior Flash developer for R/GA and Creative Bubble. He has spoken at such industry events as Streaming Media East, Flash in the Can, and Flashbelt.