Maxim Levkov is a Flash Media Encoding evangelist with Adobe Systems. He has a wide range of experience in digital media technology, participating in planning, engineering, and implementation of media solutions with a focus on business objectives. Maxim began his journey into the world of digital video at an early age, with a passion for photography, computers, and commerce. After university he formed Reliable Digital Solutions, a systems integration company providing innovative solutions for media and entertainment companies. He then moved on to consulting with various media and technology companies including Hulu.com, Microsoft, and Adobe. His extensive experience in the underlying technology of encoding provides invaluable insight into the media preparation and delivery process.