Peiter is a multidisciplinary designer with a passion for design’s ability to directly impact people’s lives. Currently a UX Specialist at Universal Mind, he guides companies towards new relationships with their customers through immersive web, mobile and embedded experiences. Having worked on projects ranging from in-vehicle interfaces and web applications to furniture and environments, Peiter is constantly rethinking the way we interact with the world around us. Most of his time is spent studying how people interact with things, uncovering how they want to interact with those things and defining strategies and concepts to bridge the gap between business needs and the end user's desires. He can be found online at www.peiterbuick.com or on twitter  @pbuick

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