Jeremy Allaire
Chief Technology Officer
Macromedia
When we set out to build the Pet Market blueprint application,
we wanted to show how simple, yet powerful ColdFusion MX is for
delivering a Rich Internet Application in combination with Macromedia
Flash MX. This article provides on overview of both the approach
used in the ColdFusion MX portions of Pet Market, as well as the
general benefits of ColdFusion as a rapid server-scripting environment.
As Chief Technology Officer, Allaire is instrumental in guiding
Macromedia's product direction and is the company's primary technology
evangelist, responsible for establishing key strategic partnerships
within the Internet industry. He was the co-founder and former
chief technology officer for Allaire Corporation, which merged
with Macromedia in March 2001.
