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Developing Flash Lite for BREW applications for Verizon Wireless


Ryan Unger

Ryan Unger

Punchkick Interactive
Punchkick Interactive blog

Zak Dabbas

Zak Dabbas

Punchkick Interactive
Punchkick Interactive blog

Table of Contents

Created:
4 June 2007
User Level:
Intermediate

At the October 2006 Adobe MAX conference, Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.

This article will teach you how to develop Flash Lite for BREW content directly for Verizon Wireless. It will detail the process of becoming an authorized Qualcomm BREW developer, testing your Flash Lite for BREW content on a Verizon Wireless handset, and selling your content through Verizon Wireless.

In addition to understanding the technical specifics of creating Flash Lite for BREW content, this article will also discuss the pros and cons of using the direct model for developing and distributing Flash Lite for BREW content—including the real costs and anticipated returns on your development investment. It will also briefly cover the process of selling content through an content catalog partner, and the pros and cons associated with doing so.

Requirements

This article is intended for current Flash Lite developers who wish to develop Flash Lite for BREW content for Verizon Wireless. You will need to install the following software and have access to a Flash Lite 2.1 for BREW–enabled mobile device from Verizon Wireless:

Flash Professional  (with the appropriate device profile update)

Minimum system requirements: Windows 2000 or Windows XP and Internet Explorer v.6 (note that Windows 2000 users must be logged in as an administrator/power user)

 

About the authors

Ryan Unger is the cofounder and creative director for Punchkick Interactive™. He has over five years of experience with Flash software and is an Adobe Certified Flash Lite 1.1 developer, Adobe Certified Flash 8 designer, and Qualcomm BREW authorized developer. Ryan has received a number of design and marketing awards from organizations including the American Advertising Federation, the Public Relations Society of America, the Web Marketing Association, and the West Virginia Flash Animation Festival. Additionally, he will serve as a judge for the 2007 Web Marketing Association's WebAward competition. Ryan is heavily involved in the Flash Lite community, both in Flash Lite–focused Web forums and his company's mobile marketing blog.

Zak Dabbas is the cofounder and managing partner of Punchkick Interactive. He is an accomplished copywriter and plays a key role in all creative development for Punchkick Interactive. Zak is a graduate of the Case Western Reserve University School of Law and is a member of the American Intellectual Property Law Association.