Adobe Media Encoder uses a process known as encoding to compress an original video file into a format that's suitable for delivery over the web. In this part of the tutorial you'll learn how to accomplish the following tasks:
You can open Adobe Media Encoder from the Windows Start menu, or from the Applications folder on Mac OS X.
Note: You can also start Adobe Media Encoder from within certain Creative Suite applications, including Flash and Adobe Premiere Pro.
It takes time to encode video files. The amount of time required depends on the size of the video, the format you're encoding, and your computer's available resources. Adobe Media Encoder lets you add multiple original video files to an encoding queue, configure each of the encoding jobs individually, and then start the queue. The encoding jobs are then executed one at a time until they're all completed.
Follow these steps to add the original video file to the encoding queue:
Note: You can also drag video files from Windows Explorer (Windows) or the Finder (Mac OS X) into the queue.
The video file is added to the encoding queue.
After adding a video file to the queue, you then select an output format. Adobe Media Encoder allows you to output video in these formats (see Figure 1):

Figure 1. Selecting an output format
If you've installed Adobe Premiere Pro, you'll also see additional options, including:
Follow these steps to select an output format suitable for use with Flash Player:
Adobe Media Encoder offers a number of predefined configurations known as presets that include multiple settings in frequently used combinations. Follow these steps to select a preset:
Select FLV – Web Medium (Flash 8 and Higher), as shown in Figure 2.

Figure 2. Selecting a preset
When you select the Web Medium preset, the resulting video defaults to 360 pixels wide x 264 pixels high. Other default sizes include:
After selecting a preset, you can customize your settings. Follow these steps to open the Export Settings dialog box:
When the Export Settings dialog box appears, it might only display the currently selected Preset, the Output Name, and a summary of currently selected options. If those are the only options you see, you need to expand the available settings.
Click the Advanced Mode button (see Figure 3).

Figure 3. Clicking the Advanced Mode button reveals custom encoding options
The Export Settings dialog box has five tabs in advanced mode:
In this article, I describe settings that have critical effects on both the size of the resulting video file, and on which version of Flash Player is needed to view it. For detailed descriptions of all available custom settings, see the Adobe Media Encoder online Help.
In the Format tab, shown in Figure 4, you set the Multiplexing option to either FLV or F4V. (Multiplexing means that the encoding process integrates video and audio channels into a single stream.)

Figure 4. Selecting a Multiplexing option
Depending on your selection of codec (explained in the next section), an FLV file requires either Flash Player 7 or later, or Flash Player 8 or later. An F4V file, which is an H.264 video for Flash Player, requires Flash Player 9,0,115 or later.
To decide which versions of Flash Player your video requires, it's helpful to know the approximate penetration (the percentage of computer users who have installed a particular version or later) of different Flash Player versions. For more information, see Flash Player Version Penetration on the Adobe website.
For example, as of September 2008 (the most recent survey at the time this article was written), approximately 90% of computer users in the United States and Canada had installed Flash Player 9,0,115 or later and were, therefore, able to view F4V files without having to install additional software. In contrast, over 99% of users had installed Flash Player 7 or later, and over 98% had installed Flash Player 8 or later. In this tutorial, you'll create video requiring Flash Player 8 or later to reach a larger audience than is available with the newer video standard.
Follow these steps to review the format setting:
The Video tab includes options that affect the size and performance of the resulting video file. You first select a codec, as shown in Figure 5.

Figure 5. Selecting a video codec
A codec is a software application that encodes and decodes a video file. Adobe Media Encoder includes the following codecs for creating FLV files:
Note: When you select the F4V format, Adobe Media Encoder uses the MainConcept H.264 Video codec.
Follow these steps to select a video codec:
The video's display size has a direct effect on the resulting file size: a smaller display size requires a smaller video file, and a larger display size requires a larger video file. You can customize the display size, but you should always constrain the height and width to make sure the video's aspect ratio (ratio of width to height) doesn't change.
The video's bitrate also has an effect on quality and file size. A higher bitrate results in higher quality and a larger file.
Follow these steps to customize the video size and bitrate:
The Audio tab, shown in Figure 6, allows you to select an audio codec and set its associated options.

Figure 6. Setting audio options
FLV files created with Sorenson Spark or On2 VP6 always use the MPEG Layer 3 (MP3) audio codec. These audio encoding options are available for the MP3 codec:
Follow these steps to check your audio settings:
After setting your video output configurations, follow these steps to select the location and name of the resulting video file in the list of video files:
The amount of time required to create the file depends on the video's display size and other settings. Your computer's processing speed and other resources also have an effect on how long it takes to complete the encoding task.
The Status column shows the current status of each video in the queue. It displays "Encoding" when the video is being encoded, and a check mark when the process is complete (see Figure 7).
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Figure 7. A completed encoding job
After the encoding is complete, you can select the encoding job and click Duplicate to revise and reuse your settings, or click Remove if you're done with that video.
Follow these steps to remove the encoding job from the queue:
You can preview the resulting video file with the free Adobe Media Player. Adobe Media Player is installed with all editions of Creative Suite 4, and can also be downloaded and installed separately from the Adobe website.
Adobe Media Player can play many video formats, including FLV files. The application is associated with the .flv file extension during installation, so FLV files should open automatically when you double-click or otherwise try to open them.
Follow these steps to open and preview the video file you created:
The video should open in Adobe Media Player and start to play automatically (see Figure 8).

Figure 8. Adobe Media Player