Flash glossary: Search engine optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your site's ranking in search result listings. It involves employing various strategies to update your site content so that search engines can crawl and index the web pages.
Good SEO results in improving discoverability of your site so that users can easily find it when searching on the Internet. Some companies specialize in providing services to achieve higher-ranking status. In 2009, Google launched new features that enable developers using Adobe Flash Professional to improve SWF indexing capabilities.
Note: Indexing results are directly tied to HTML-based URL searches.
Following are some of the strategies to help SEO:
- Understand how search engines view dynamic content within a web page
- Leverage new features in Google to enable search engine spiders indexing Flash Player content
- Apply uniquely descriptive and contextual tags, descriptions, and links to content
- Add deep links to dynamic content, including SWF files
- Optimize keywords, research and track metrics results, and incorporate intelligent mapping to URLs
To learn more about search engine optimization, visit the Search Engine Optimization (SEO) Technology Center.
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