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Glenn Thomas

Glenn Thomas

Producing Future

Brad Henderson

Brad Henderson

Producing Future

Table of Contents

  1. Introduction
  2. Understanding the Flash Ad Kit and Streaming Video
  3. Creating a Rich Media Ad
  4. Adding Video
  5. Publishing a Rich Media Ad
Created:
23 July 2004
User Level:
All
Products:
Flash

Building and Deploying Rich Media Video Ads with the Macromedia Flash Ad Kit

Note: This article describes legacy techniques in Adobe Flash for generating web video. To learn about the latest best practices for working with video in newer versions in Flash, please read the Video Learning Guide for Flash and the most recent articles posted in the Video Technology Center.

Video in interactive advertising provides a powerful opportunity for advertisers to communicate directly with their customers. Web audiences respond much more significantly to video when it is used properly in interactive advertising. Whether using video to create a brand impression or deepen awareness of product features, marketers now have the best of both worlds: the communication benefits of video and the interactive capabilities of the Internet.

The Macromedia Flash Ad Kit lets advertisers combine immersive video with rich interactivity in a seamless, efficient manner. The Flash Ad Kit allows an unprecedented analysis of ad effectiveness through the automated tracking of clickthroughs and unique events.

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Example of video within an ad (click the Watch tab)

This article shows you how to use the Flash Ad Kit, integrate the media components included with Flash MX Professional 2004, link to streaming video on the Flash Video Streaming Service, and deploy an ad through the DoubleClick DART Motif ad server. In order to follow along, download and save the sample files into a folder on your hard drive.

Requirements

  • Good working knowledge of Macromedia Flash MX 2004
  • Access to Flash Video Streaming Service, available with this article
  • To preview the final DART Motif ad in a browser: Microsoft Internet Explorer 5.5 or greater

Macromedia Flash MX Professional 2004

Macromedia Flash Ad Kit

Sample Files

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About the authors

Glenn Thomas runs Producing Future, an interactive design and development consultancy developing projects for both advertising and corporate clients. He trains interactive agencies on the Flash Ad Kit and DoubleClick DART Motif. Previously he cofounded Smashing Ideas, where he developed a range of award-winning projects.
Brad Henderson is a designer and developer at Producing Future. He graduated from Savannah College of Art and Design where he won the SXSW Best Student Interactive Award in 2003.