Adobe is in the midst of a fundamental transformation. We are transforming from software in boxes to solutions in the cloud, and to a world of touch interfaces on devices, and social connections everywhere. This is a time of both innovation and change for Adobe and for the Adobe community.
At the highest level, Adobe is focused on two areas: Digital Media and Digital Marketing. Digital Media is about enabling the creation and monetization of the world’s content. This includes Adobe’s creative tools and services, touch apps, web platform technologies and Creative Cloud. Digital Marketing focuses on managing, measuring and optimizing digital experiences across devices and media type, with services such as Site Catalyst and Day. These are both rapidly growing areas with a lot of opportunity for Adobe and the Adobe community. We have reorganized Adobe to focus on these two opportunities and the relationship between them. For a more detailed view of our strategy, please refer to our recent analyst meeting.
As part of our transformation, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. This document provides a quick summary of those announcements.
Adobe reaffirmed its commitment to the Adobe Flash Player in desktop browsers, and its role of enabling functionality on the web that is not otherwise possible. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.
Adobe is currently working on future versions of Flash Player for desktop browsers, and is focusing its development efforts around advanced video and gaming features. Some of these features include, but are not limited to:
Adobe is also making a number of long term, and significant architectural changes, which will benefit the Flash Player (and developers) for years to come. This is still in the early stages, and we will have more information in the coming months.
Adobe will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. We will continue to provide critical bug fixes and security updates for existing device configurations.
Adobe reaffirmed its commitment to Adobe AIR for mobile devices, which allows developers and designers to create standalone applications using Adobe Flash technologies that can be deployed across mobile operating systems, including Apple iOS, Google Android and RIM BlackBerry Tablet OS.
Adobe reconfirmed its commitment for its continued support for Adobe AIR applications running on the desktop. Adobe is actively working on the next version of Adobe AIR for the desktop.
Adobe AIR 3.0 added support for captive runtimes, which allows developers to package and distribute Adobe AIR applications without requiring users to first have the AIR runtime installed. Adobe recommends that developers use this new feature as it provides the best user experience for end users.
Adobe announced its intention to contribute the Adobe Flex SDK open source project to the Apache Software Foundation for future governance.
In addition to contributing the core Flex SDK (including automation and advanced data visualization components), Adobe also plans to donate the following:
Adobe will also have a team of Flex SDK engineers contributing to those new Apache projects as their full-time responsibility. Adobe has in-development work already started, including additional Spark-based components.
Adobe will continue to support applications built with Flex and Adobe LiveCycle, as well as all future versions of the SDK running in PC browsers with Adobe Flash Player and as mobile apps with Adobe AIR indefinitely on Apple iOS, Google Android and RIM BlackBerry Tablet OS.
Adobe reaffirmed its commitment to the continued development of Adobe Flash Builder. Future versions of Adobe Flash Builder will continue to provide code editing, compilation, debugging and profiling support for Flex and ActionScript projects. Flash Builder will continue to work with future releases of the Flex SDK, Adobe Flash Player and Adobe AIR.
Adobe reconfirmed its commitment to Adobe Flash Professional. Adobe is actively working on the next version of Flash Professional and has a long-term commitment to its continued development.
Some of the new features being worked on for the next version of Flash Professional include:
In addition to working on new features, Adobe is also in the process of a fundamental re-factoring and modernization of the tool's code base, which, among other things includes a de-carbonization of the tool on the Mac platform. This is longer-term project, being done in parallel with CS 6.0 development.
Adobe is fully committed to enabling Flash based applications on digital home devices. These apps are packaged using AIR or web runtime technologies on TVs and other digital home devices that use the TV as a display.
Adobe reconfirmed its commitment to Adobe Connect and will focus its direct go to market efforts towards key verticals such as government and continue to address the broader web conferencing market via its current partners and resellers. Product innovation will continue as shown by the latest version of our Apple iOS version of Connect.