Here's your chance to win big for doing what you love to do—develop rich interactive content for the coolest new gadgets. Think you can do it? Put your genius to the test and enter the Macromedia Flash Lite Content Contest for a chance to win an eye-popping 42-inch Sony plasma TV or one of eight iPods, as well as gain new business opportunities.

Supported Handsets

Think Mobile…

The Macromedia Flash Lite Content Contest is a response to the growing demand for content and applications for mobile devices. The goal is to encourage Flash developers to build dynamic, engaging, and easy-to-use content for Flash Lite–enabled handsets and to experience the ease with which developers can author and port rich interactive Flash-based content for mobile handsets.

Why go mobile? And why use Macromedia Flash? The short answer is: Because it makes business sense. Much of the challenges that plague current mobile application development stem from the lack of device homogeneity. Mobile phones differ in terms of displays, processors, and input methods, making it difficult for mobile developers to create the type of rich and easy-to-use interactive content consumers demand in a time- and cost-efficient manner. Using Flash and Flash Lite, however, developers can create applications, content, and video that can be delivered across various environments.

Think of Flash Lite as a trimmed-down version of Flash Player that can play Flash content on mobile devices. Beyond its small footprint, Flash Lite also provides a host of benefits to developers, including a single platform that helps speed up development time and keep development costs low. And no one is better positioned than Flash developers to respond to the fast-growing demand for rich multimedia experiences that is spurred by the growing number of Flash-enabled consumer products.

…and Enter to Win

The Macromedia Flash Lite Content Contest invites you to explore new market opportunities and express your creativity with Flash Lite. There are no restrictions as to what you can develop as long as your content fits one of the following seven (excluding Most Innovative) categories:

• Most Innovative Use of Flash Lite
• Best Animation
• Best Business Application
• Best Educational Content
• Best Game
• Best Interactive Content
• Best Productivity Application
• Best Overall Use of Flash Lite

Entries will be judged by a committee of Flash Lite experts from the Macromedia mobile and devices marketing, product management, and engineering teams based on usability, presentation, functionality, and usefulness. First-place winners in each category will receive a 20GB iPod. The winner with the highest total score will be awarded the grand prize—a 42-inch Sony plasma TV.

In addition, all qualifying entries will be showcased on mobile.macromedia.com, and those with the most promising content could be introduced to mobile phone operators for a chance to distribute their innovative content and monetize on their efforts.

For more details on the terms and conditions of the contest, check out the Official Rules page.

Get Started Today

For details on what you need to get started developing for Flash Lite, check out the Getting Started page. In a nutshell, here's what you need to do to enter the Macromedia Flash Lite Content Contest:

1. Join the Mobile Developer Program. Registration is free and comes with a host of benefits, including developer services and support, marketing assistance, and business support. (For more details on the Mobile Developer Program, see Macromedia Unveils New Mobile Developer Program at MAX 2004.)
2. Download the Flash Lite content development kit (CDK). The CDK includes everything you need to start creating and testing your content, including authoring guidelines, sample content, and tutorials.

3. Design, create, and test your content. Note that your content must run on any one or more of the following devices:

   • Nokia 3650 (Series 60)
   • Nokia 3660 (Series 60)
   • Nokia 6600 (Series 60)
   • Nokia 7610 (Series 60)
   • Nokia NGage (Series 60)
   • Siemens SX1 (Series 60)
   • Sony Ericsson P800 (UIQ)
   • Sony Ericsson P900 (UIQ)
   • NTT DoCoMo
     505i, 505is, 506i, 900i series mobile phones
   • KDDI
     W21 series mobile phones
4. Submit your entry by February 1, 2005. The winners will be announced on February 14, 2005. Join the Mobile Developer Program today and enter the Macromedia Flash Lite Content Contest for a chance to win big and make a name for yourself in the mobile community.

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