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Jens Loeffler
Adobe
Table of Contents
Creating a branded, ad-enabled show for Adobe Media Player
Adobe Media Player is a desktop video aggregator that allows users to subscribe and catch up with their favorite shows online and offline. It features a built-in catalog to discover new content, as well as a badge feature to subscribe to content through websites.
One exciting aspect of Adobe Media Player is the flexibility to monetize content by advertising or leveraging policy-driven video digital rights management (DRM) for downloadable content with Flash Media Rights Management Server. This article explains what you need to know to incorporate branding and dynamic advertising in your video feeds using Adobe Media Orchestration Documents and external ad packages.
Requirements
In order to create your own show, you need the following software:
Adobe Media Player
Prerequisite knowledge
You should have a good understanding of XML.
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
About the author
Jens Loeffler is a technical evangelist for Adobe Systems, responsible for driving awareness, adoption, and loyalty of Adobe Flash streaming video products and services within the media and entertainment industry. In his role, he provides consultative leadership for technical and sales activities and supports the core product management and marketing team. Having a sophisticated understanding of Flash technologies and strategy, as well as broad engineering, multimedia and visual skills, Jens is a passionate Flash and Flash Media Server expert. He has worked with Flash and related Adobe products since 1999 and has received several industry awards for his work. Prior to joining Adobe, Jens worked as a senior Flash developer for R/GA and Creative Bubble. He has spoken at such industry events as Streaming Media East, Flash in the Can, and Flashbelt.
