Creating a branded, ad-enabled show for Adobe Media Player

Adobe Media Player MRSS feeds

Adobe Media Player shows are based on RSS with the Media RSS (MRSS) module or the Atom format.

MRSS is the de facto standard for the delivery and the distribution of video content. The advantage of an open standard is that content providers can leverage existing feeds and enable them to work in Adobe Media Player with minor modifications. To support Adobe Media Player–specific branding, content providers can define links to show branding elements by leveraging an Adobe Media Player–specific namespace in the RSS feed (see Figure 1).

Note: All feeds, including media and branding assets, are hosted on your server even if they are included the Adobe Media Player catalog.

Figure 1. Branding elements of show

These are the tags that need to be defined in the MRSS feed:

<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss" xmlns:amp="http://www.adobe.com/amp/1.0">
 
<channel>
   <amp:logo>http://mydomain.com/images/logo250×250.jpg</amp:logo>
   <amp:background>http://mydomain.com/images/background1024×576.jpg</amp:background>
   <amp:banner>http://mydomain.com/images/banner686×60.jpg</amp:banner>
(optional)
   <amp:halfBanner>http://mydomain.com/images/halfbanner234×60.jpg</amp:halfBanner>
(optional)
 
<!--Network (required if it's desired to setup a network):-->
   <amp:networkLogo>http://mydomain.com/images/networklogo250×250.jpg</amp:networkLogo>
   <amp:networkBackground> http://mydomain.com/images/networkbackground1024×576.jpg
</amp:networkBackground> (optional)
   <amp:networkHalfBanner> http://mydomain.com/images/networkhalfbanner234×60.jpg
</amp:networkHalfBanner>
.
.
</channel>

You can find more details about the MRSS format in our Content Developer Kit and in the Adobe Media Player Developer Center.

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