Developer Center Article

Note: The Macromedia Flash Ad Kit installs specific functionality to Flash MX 2004 and Flash MX Professional 2004 that's aimed at helping ad agency professionals efficiently create error-free rich media ads with in-depth tracking capabilities. It is available for free.

• Find out more about the Macromedia Flash Ad Kit ›

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You are a Macromedia Flash designer at a busy ad agency. After you put in all that work designing your ad creative and push it live, your client wants to know how users interacted with it. Maybe they used it the way you intended or maybe they followed paths that no one anticipated. Effective ads create an emotional response. In some cases, consumers can learn from and interact with them. Your clients don't just demand compelling creative; they want it to generate results.

The Macromedia Flash Ad Kit for DoubleClick DART Motif helps you deliver what clients want. It is an integrated solution that makes creating, trafficking, deploying, and reporting on rich media ads easier than ever. Using the Flash Ad Kit you can create sophisticated rich media ads and package them into standard rich media ad formats for quick delivery on the DoubleClick DART Motif ad serving system.

In this article I step you through the basic process of creating a rich media ad for delivery in DART Motif. I also describe the sample ad creative files linked to below, which form the basis of a functioning rich media ad inside a web page.

Note: This article assumes that you have a good working knowledge of Macromedia Flash MX.

Software Requirements

• Download Macromedia Flash Ad Kit

Macromedia Flash MX 2004 or Flash MX Professional 2004

Sample files:

• Download for Windows (ZIP, 88K )
• Download for Mac OS (SIT, 97K )

Any version of Microsoft Windows that runs Macromedia Flash MX 2004

Mac OS 10.1.2 and above

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