Adobe Flash and search engine optimization (SEO): Techniques, issues, and strategies
Created
14 December 2009
Join Jay Middleton, Senior Manager of Worldwide Search Marketing at Adobe, and Damien Bianchi, Regional Director of Client Strategy at Global Strategies International, as they provide you with practical steps and best practices you can follow to optimize your SWF-based content for search engines. Topics include SWF content crawlability and keyword and website strategies for search engines.
In Part 1 of this video series, Jay and Damien discuss what issues developers (and even designers) need to know when building rich media or dynamic content for websites, devices, and web video delivery. (6:21)
In Part 3, Jay and Damien introduce the Adobe Flash Player for search engines project with Google, emphasizing how the partnership offers crawlability for interactive and dynamic content on a website. (5:49)
Where to go from here
Be sure to visit the SEO Technology Center, which helps explain what the challenges are and provides practical steps, examples, and best practices that you can follow to overcome them.
To find out more about the Flash Player for search engines project—the collaboration between Adobe and Google that Jay and Damien mention in Part 3—watch the following video in which Jim Corbett, senior computer scientist at Adobe, discusses this technology that allows search engines to index text and discover links from within SWF files:
