Get up close and personal with automated personalization.


Target effortlessly. Without rules.

Deliver personalized content based on real-time data, without setting up a single targeting rule. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload.

Features of automated personalization.

Individual visitor targeting
Unique profiles, built on visitor data and click scoring, allow the Adobe Target engine to serve personalized content based on a past, current, and changing interests.
Real-time insight
Keep tabs on your campaign from the moment you launch it, and use insights from algorithms to create news ones that are targeted and segment-based.
Self-learning target engine
Continually and automatically make associations with various events and differences between predicted and observed responses.
Visual personalization
Use the easy, step-by-step setup to create content options for automated targeting activities. Choose the algorithm to define the metric or goals.

See how it's done.

Get the Forrester report Advance to Next-Generation Personalization.

Compare the top online testing vendersand see why Adobe is a leader.

Lessons from the personalization pros.

Get the 2014 Digital Marketing Optimization Survey Results to see how top companies use personalization to drive better results.